This year’s REALTORS® Conference & Expo exceeded RPR expectations in every way. Throughout the many sessions and meetings, RPR users shared their excitement, support, and a continued desire to utilize RPR tools, features, and products in their businesses.
About Laurie Brown
Laurie M. Brown is the marketing communications manager for Realtors Property Resource® (RPR®). She is responsible for developing content and strategies that help REALTORS® build their respective businesses using RPR's property database and analytical reporting tools.
Entries by Laurie Brown
RPR online learning resources, covering nearly every segment of the industry and every stage of the RPR learning life cycle, have reached multitudes of real estate agents who want to choose when and how they learn. From Quick Start Guides to webinars, eBooks and video tutorials, the Platform has something for everyone.
The accuracy of the data obtained by consumers, and the availability of the most up-to-date data, is a point of concern for many REALTORS®. Here, a Realtor® describes how he finds new opportunities to reinforce his value to consumers while leveraging challenges brought on by real estate’s “age of information.”
Last year, REALTORS® created more than three million real estate reports using Realtors Property Resource® (RPR), proving the value of one of the data platform’s most popular features. For those seasoned and new RPR users, we submit five simple ways to make your RPR reports more meaningful to clients while also strengthening your role as a market expert.
Knowledge is power in the real estate space, especially at the negotiating table. Here’s a quick anecdote from a REALTOR® in Ohio who successfully turned the tides in his buyer’s favor just by checking the listing’s mortgage information in RPR.
Home energy consumption levels are top of mind for many consumers who recognize that making the monthly mortgage payment is just a portion of the total amount needed to operate a household. Discerning homebuyers want to fully understand costs such as heating, cooling, lighting, and electronics.
RPR’s Local Area Economic Report gave this staffer a voice among members of congress and community planners who now see her Association and Realtors in general as information providers who can help shape conversations about the future of their communities.
RPR’s new Comps Analysis Express for Mobile continues to grow. This month the feature, previously offered on smartphones only, expands to tablet. Also, if you’ve ever wondered whether a client has viewed your emailed RPR report, good news is here.
Real estate agents who use Facebook as part of their social marketing strategy post listings more than any other type of content, yet fewer than half report measurable outcomes. So what can REALTORS® do to consistently inform, engage, and grow their sphere of influence above and beyond posting listings? Here are five ideas.
Learn how RPR’s property data and School Report helped an appraiser see the light on a seller’s home valuation … all in a few quick clicks.
Social media is transforming the real estate industry and now could be the best time to get on board. Real estate professionals who build a well-rounded, consistent system of posts will prevail over those who are underutilizing the world’s most efficient, low barrier to entry, and timely conversion tool.
Anytime, anywhere functionality has been expanded to include comps analyses on your phone, with tablet functionality available by Sept. 13, 2017. We’ve also made several visual enhancements to the Platform’s charts as well as refinements to the new home energy consumption data display.
Realtors Property Resource® (RPR®) delivers on-the-go access to an all-encompassing real estate platform, available exclusively to REALTORS®, and offered at no additional cost. Easily accessed through desktop, iOS and Android devices.