RPR offers a detailed step-by-step how-to for building and deploying a Facebook Lead Ad to a custom audience of your choice.
About Reggie Nicolay
Reggie Nicolay is the vice president of marketing and social media at Realtors Property Resource® (RPR®). He is responsible for developing and executing RPR’s national marketing and communications strategy, cultivating new outreach opportunities, and increasing demand for the RPR Platform.
Entries by Reggie Nicolay
Like REALTORS®, RPR’s app is on the move. Exciting new features have been added to an already robust line-up of available tools. This time, we bring you three adaptations that are certain to make your on-the-go experience more productive and downright easier.
RPR is pleased to introduce a faster way to keep up to date on changes to your saved properties or listings with push notifications on the RPR app. And remember, don’t text and drive. RPR’s new Voice to Text search function allows app users to dictate a property address or area of interest in a redesigned search box. Also new this month, an integration with SMR Research adds data on more than seven million tenants to the RPR Platform.
Follow these simple steps to learn how to grow inbound prospect inquiries using customized Facebook lead ads. In this example, we’ll create a lead form for a REALTOR® who is offering a free home valuation to a target audience.
Introducing, digital shortcuts to the features you use most, now within the RPR app. Known as 3D Touch on iOS and Quick Shortcuts on Android, the shortcuts are really all about efficiency, enabling users to gain quick access to favorite RPR features such as nearby properties, an agent’s current listings, recent reports, and saved searches.
The app’s offerings have been expanded to include Comps Analysis Express––a simple, intuitive interface to create an on-the-go CMA using a phone or tablet. Update or install RPR Mobile™ to see for yourself.
As a real estate agent, the concept of targeting your advertising messages toward the right audiences probably seems like a no brainer. But are you sure you’re strategy hits the mark by reaching the right clients and customers?
Every app has tricks of the trade yet, for some reason, they don’t always appear magically on our radar. This post will give you 8 tips to make sure your next RPR app experience is a productive one.
When your clients or prospects are interested in tracking a neighborhood’s activity, the RPR Market Activity report is an ideal option. First, it’s flexible and can be generated on any geography, even areas drawn using the RPR map. And the report itself includes changes in a local real estate market based on listing information and MLS data.
RPR reports are the perfect icebreaker for canvassing agents who need an “in” with potential sellers. No need to carry the print outs with you. With RPR’s app in hand, agents can easily retrieve saved reports, such as the Market Activity Report or, within mere seconds, create and send an RPR Property or Neighborhood Report … anytime and from anywhere.
Exciting new features have been added to RPR’s website and mobile applications. Some behind-the-scenes enhancements will make your business day a little more efficient; others, on the forefront, equip you with greater depth and breadth of the data you and your clients need to make informed decisions.
Today, consumers have access to more real estate data than any other time in history so it’s the Realtor®’s job to have the right data at the right time, and be able to both show and tell her way through a tour.
Realtors Property Resource® (RPR®) delivers on-the-go access to an all-encompassing real estate platform, available exclusively to REALTORS®, and offered at no additional cost. Easily accessed through desktop, iOS and Android devices.