5 things you may have missed at NAR Annual

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This year’s REALTORS® Conference & Expo exceeded RPR expectations in every way. Throughout the many sessions and meetings, RPR users shared their excitement, support, and a continued desire to utilize RPR tools, features, and products in their businesses.

RPR learning resources for every Realtor®

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RPR online learning resources, covering nearly every segment of the industry and every stage of the RPR learning life cycle, have reached multitudes of real estate agents who want to choose when and how they learn. From Quick Start Guides to webinars, eBooks and video tutorials, the Platform has something for everyone.

Three exciting new features come to the RPR app

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Like Realtors®, RPR’s app is on the move. Exciting new features have been added to an already robust line-up of available tools. This time, we bring you three adaptations that are certain to make your on-the-go experience more productive and downright easier.

5 ways to fight the good fight in real estate

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The accuracy of the data obtained by consumers, and the availability of the most up-to-date data, is a point of concern for many REALTORS®. Here, a Realtor® describes how he finds new opportunities to reinforce his value to consumers while leveraging challenges brought on by real estate’s “age of information.”

CEO Update - October 2017

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Solid Earth, Inc. announced that it will expand its partnership with RPR to include its Spring-on-AMP application for markets utilizing RPR’s Advanced Multi-List Platform™ (AMP™). Solid Earth's customer, the 300-member Franklin & Gulf County MLS (FL), has opted-in, as well as the 4,000-member Birmingham Association of REALTORS®, the largest real estate organization in Alabama.

An economist’s tour from Wall Street to Main Street

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Realtors® are often looked at by clients as local economic experts, with expectations to time markets precisely, identify opportunities before anyone else, and to determine the optimal purchase or sale price for projects. Having the right resources can vastly improve their odds at projecting things accurately.

Move from likes to leads with Facebook Ads

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Follow these simple steps to learn how to grow inbound prospect inquiries using customized Facebook lead ads. In this example, we’ll create a lead form for a REALTOR® who is offering a free home valuation to a target audience.

How to create a real estate report that gets attention

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Last year, REALTORS® created more than three million real estate reports using Realtors Property Resource® (RPR), proving the value of one of the data platform’s most popular features. For those seasoned and new RPR users, we submit five simple ways to make your RPR reports more meaningful to clients while also strengthening your role as a market expert.

Mortgage data turns table in buyer’s favor

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Knowledge is power in the real estate space, especially at the negotiating table. Here’s a quick anecdote from a REALTOR® in Ohio who successfully turned the tides in his buyer’s favor just by checking the listing’s mortgage information in RPR.

CEO Update - September 2017

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The Real Estate Standards Organization (RESO) recently announced DataComp, its first-ever data competition. Realtors Property Resource is proud to both sponsor and participate in the event, through its innovative AMP™ Application Program Interface (API). RPR has long standing support for the mission of RESO, serving on its Board of Directors and numerous work groups.

Have you seen what’s hidden within the RPR app icon?

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Introducing, digital shortcuts to the features you use most, now within the RPR app. Known as 3D Touch on iOS and Quick Shortcuts on Android, the shortcuts are really all about efficiency, enabling users to gain quick access to favorite RPR features such as nearby properties, an agent’s current listings, recent reports, and saved searches.

Home energy costs play vital role in marketing listings

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Home energy consumption levels are top of mind for many consumers who recognize that making the monthly mortgage payment is just a portion of the total amount needed to operate a household. Discerning homebuyers want to fully understand costs such as heating, cooling, lighting, and electronics.