See What’s New for Agents, Practitioners & Brokers

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RPR’s new Comps Analysis Express for Mobile continues to grow. This month the feature, previously offered on smartphones only, expands to tablet. Also, if you’ve ever wondered whether a client has viewed your emailed RPR report, good news is here.

5 social media strategies you should be using in your real estate business

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Real estate agents who use Facebook as part of their social marketing strategy post listings more than any other type of content, yet fewer than half report measurable outcomes. So what can REALTORS® do to consistently inform, engage, and grow their sphere of influence above and beyond posting listings? Here are five ideas.

Setting up your Facebook ad – It starts with audience

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As a real estate agent, the concept of targeting your advertising messages toward the right audiences probably seems like a no brainer. But are you sure you’re strategy hits the mark by reaching the right clients and customers?

‘House Whisperer’ Helps Turn Low Appraisal Into a Win-Win

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Learn how RPR's property data and School Report helped an appraiser see the light on a seller's home valuation ... all in a few quick clicks.

Are you a social media power user? Here’s why you should be.

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Social media is transforming the real estate industry and now could be the best time to get on board. Real estate professionals who build a well-rounded, consistent system of posts will prevail over those who are underutilizing the world’s most efficient, low barrier to entry, and timely conversion tool.

Discovering Local Opportunities By Assessing National Trends

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Staying up to date with trends affecting commercial real estate should be easier than ever. All of this information can become overwhelming, but through careful curation of who you pay attention to, you can begin to see the opportunities through the trees.

CEO Update - August 2017

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This month’s product update includes great news for RPR Mobile™ users. The app now includes Comps Analysis Express, a new feature that allows users to create a comparative analysis from the RPR Property Details page by way of a simple, four-step process. The end result is a detailed, comprehensive Seller’s Report, branded with the REALTOR’S® information.

8 RPR App Tips and Tricks

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Every app has tricks of the trade yet, for some reason, they don’t always appear magically on our radar. This post will give you 8 tips to make sure your next RPR app experience is a productive one.

At the Core of RPR Commercial

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From site selection and investment analysis tools to demographic and psychographic insights about communities, this valuable Realtor® member benefit truly helps validate a practitioner’s local expertise.

New Comps Analysis Feature on RPR Mobile™

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Anytime, anywhere functionality has been expanded to include comps analyses on your phone, with tablet functionality available by Sept. 13, 2017. We've also made several visual enhancements to the Platform's charts as well as refinements to the new home energy consumption data display.

Survey finds REALTORS® Plan to Spend More Time, Money on Digital Marketing Initiatives

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Realtors Property Resource® (RPR), a wholly owned subsidiary of the National Association of REALTORS®, announces the results of its 2017 REALTOR® Social and Digital Media Report. The report includes findings from a survey of 265 REALTORS® about the way they use digital and social media to build their businesses.

Downsizing to Downtown: Boomers Hitting the Road

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REALTORS®, investors, developers are turning to a more robust analysis of demographic and economic patterns to determine how to improve communities to accommodate specific interests and budgets.