RPR learning resources for every Realtor®

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RPR online learning resources, covering nearly every segment of the industry and every stage of the RPR learning life cycle, have reached multitudes of real estate agents who want to choose when and how they learn. From Quick Start Guides to webinars, eBooks and video tutorials, the Platform has something for everyone.

Three exciting new features come to the RPR app

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Like Realtors®, RPR’s app is on the move. Exciting new features have been added to an already robust line-up of available tools. This time, we bring you three adaptations that are certain to make your on-the-go experience more productive and downright easier.

Move from likes to leads with Facebook Ads

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Follow these simple steps to learn how to grow inbound prospect inquiries using customized Facebook lead ads. In this example, we’ll create a lead form for a REALTOR® who is offering a free home valuation to a target audience.

How to create a real estate report that gets attention

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Last year, REALTORS® created more than three million real estate reports using Realtors Property Resource® (RPR), proving the value of one of the data platform’s most popular features. For those seasoned and new RPR users, we submit five simple ways to make your RPR reports more meaningful to clients while also strengthening your role as a market expert.

Have you seen what’s hidden within the RPR app icon?

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Introducing, digital shortcuts to the features you use most, now within the RPR app. Known as 3D Touch on iOS and Quick Shortcuts on Android, the shortcuts are really all about efficiency, enabling users to gain quick access to favorite RPR features such as nearby properties, an agent’s current listings, recent reports, and saved searches.

Anytime, anywhere CMAs with RPR’s new Comps Analysis Express

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The app’s offerings have been expanded to include Comps Analysis Express––a simple, intuitive interface to create an on-the-go CMA using a phone or tablet. Update or install RPR Mobile™ to see for yourself.

5 social media strategies you should be using in your real estate business

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Real estate agents who use Facebook as part of their social marketing strategy post listings more than any other type of content, yet fewer than half report measurable outcomes. So what can REALTORS® do to consistently inform, engage, and grow their sphere of influence above and beyond posting listings? Here are five ideas.

Setting up your Facebook ad – It starts with audience

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As a real estate agent, the concept of targeting your advertising messages toward the right audiences probably seems like a no brainer. But are you sure you’re strategy hits the mark by reaching the right clients and customers?

Are you a social media power user? Here’s why you should be.

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Social media is transforming the real estate industry and now could be the best time to get on board. Real estate professionals who build a well-rounded, consistent system of posts will prevail over those who are underutilizing the world’s most efficient, low barrier to entry, and timely conversion tool.

8 RPR App Tips and Tricks

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Every app has tricks of the trade yet, for some reason, they don’t always appear magically on our radar. This post will give you 8 tips to make sure your next RPR app experience is a productive one.

Survey finds REALTORS® Plan to Spend More Time, Money on Digital Marketing Initiatives

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Realtors Property Resource® (RPR), a wholly owned subsidiary of the National Association of REALTORS®, announces the results of its 2017 REALTOR® Social and Digital Media Report. The report includes findings from a survey of 265 REALTORS® about the way they use digital and social media to build their businesses.

Where’s the real value in Automated Valuation Models (AVMs)?

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A handful of organizations offer Automated Valuation Models (AVMs) yet not one is 100 percent accurate. The truth lies in the types of data that AVM providers use to generate the AVM.