Anytime, anywhere CMAs with RPR’s new Comps Analysis Express

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The app’s offerings have been expanded to include Comps Analysis Express––a simple, intuitive interface to create an on-the-go CMA using a phone or tablet. Update or install RPR Mobile™ to see for yourself.

5 social media strategies you should be using in your real estate business

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Real estate agents who use Facebook as part of their social marketing strategy post listings more than any other type of content, yet fewer than half report measurable outcomes. So what can REALTORS® do to consistently inform, engage, and grow their sphere of influence above and beyond posting listings? Here are five ideas.

Setting up your Facebook ad – It starts with audience

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As a real estate agent, the concept of targeting your advertising messages toward the right audiences probably seems like a no brainer. But are you sure you’re strategy hits the mark by reaching the right clients and customers?

Are you a social media power user? Here’s why you should be.

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Social media is transforming the real estate industry and now could be the best time to get on board. Real estate professionals who build a well-rounded, consistent system of posts will prevail over those who are underutilizing the world’s most efficient, low barrier to entry, and timely conversion tool.

8 RPR App Tips and Tricks

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Every app has tricks of the trade yet, for some reason, they don’t always appear magically on our radar. This post will give you 8 tips to make sure your next RPR app experience is a productive one.

Survey finds REALTORS® Plan to Spend More Time, Money on Digital Marketing Initiatives

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Realtors Property Resource® (RPR), a wholly owned subsidiary of the National Association of REALTORS®, announces the results of its 2017 REALTOR® Social and Digital Media Report. The report includes findings from a survey of 265 REALTORS® about the way they use digital and social media to build their businesses.

Where’s the real value in Automated Valuation Models (AVMs)?

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A handful of organizations offer Automated Valuation Models (AVMs) yet not one is 100 percent accurate. The truth lies in the types of data that AVM providers use to generate the AVM.

14 Best Apps for Real Estate Agents in 2017

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Here are 14 top trending real estate apps that we believe will support your core business activities. The list might even include apps for tasks or practices that you have yet to consider or procrastinated, concerned they are too expensive or too difficult to adopt. Fear not, almost all of these apps are free or have upgrades starting at just $5 a month.

Show Demand for Any Neighborhood with the RPR Market Activity Report

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When your clients or prospects are interested in tracking a neighborhood's activity, the RPR Market Activity report is an ideal option. First, it’s flexible and can be generated on any geography, even areas drawn using the RPR map. And the report itself includes changes in a local real estate market based on listing information and MLS data.

5Cs of a Successful Farming Strategy

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Nowhere is there a more streamlined, single source of data and reports that fulfill every aspect of a successful farming campaign. From targeting and analyzing the marketability of potential neighborhoods to resources that help you “break the ice” with homeowners, it’s all here.

3 Must-Have RPR Reports for Farming

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RPR reports are the perfect icebreaker for canvassing agents who need an “in” with potential sellers. No need to carry the print outs with you. With RPR’s app in hand, agents can easily retrieve saved reports, such as the Market Activity Report or, within mere seconds, create and send an RPR Property or Neighborhood Report ... anytime and from anywhere.

Why use the RPR app? Hear from these seven REALTORS®

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REALTORS® spend much of their day on the road, why shouldn’t their top-notch data and reports go with them? Here, real estate experts speak to the the value of RPR’s app in seven different scenarios. Tell us your RPR app success story.