Survey finds REALTORS® Plan to Spend More Time, Money on Digital Marketing Initiatives

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Realtors Property Resource® (RPR), a wholly owned subsidiary of the National Association of REALTORS®, announces the results of its 2017 REALTOR® Social and Digital Media Report. The report includes findings from a survey of 265 REALTORS® about the way they use digital and social media to build their businesses.

Where’s the real value in Automated Valuation Models (AVMs)?

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A handful of organizations offer Automated Valuation Models (AVMs) yet not one is 100 percent accurate. The truth lies in the types of data that AVM providers use to generate the AVM.

14 Best Apps for Real Estate Agents in 2017

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Here are 14 top trending real estate apps that we believe will support your core business activities. The list might even include apps for tasks or practices that you have yet to consider or procrastinated, concerned they are too expensive or too difficult to adopt. Fear not, almost all of these apps are free or have upgrades starting at just $5 a month.

Show Demand for Any Neighborhood with the RPR Market Activity Report

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When your clients or prospects are interested in tracking a neighborhood's activity, the RPR Market Activity report is an ideal option. First, it’s flexible and can be generated on any geography, even areas drawn using the RPR map. And the report itself includes changes in a local real estate market based on listing information and MLS data.

5Cs of a Successful Farming Strategy

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Nowhere is there a more streamlined, single source of data and reports that fulfill every aspect of a successful farming campaign. From targeting and analyzing the marketability of potential neighborhoods to resources that help you “break the ice” with homeowners, it’s all here.

3 Must-Have RPR Reports for Farming

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RPR reports are the perfect icebreaker for canvassing agents who need an “in” with potential sellers. No need to carry the print outs with you. With RPR’s app in hand, agents can easily retrieve saved reports, such as the Market Activity Report or, within mere seconds, create and send an RPR Property or Neighborhood Report ... anytime and from anywhere.

Why use the RPR app? Hear from these seven REALTORS®

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REALTORS® spend much of their day on the road, why shouldn’t their top-notch data and reports go with them? Here, real estate experts speak to the the value of RPR’s app in seven different scenarios. Tell us your RPR app success story.

Real Estate's Most Important Four Letter Word is “Next,” not “Sold”

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There's somewhat of a science when using social media to generate new business. In all, follow the 80/20 rule. Here's how one one flexible, easy-to-use social media platform, combined with the nation’s only REALTOR-owned data and reporting platform, can help.

Build a Better Listing Presentation Package

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Sellers want to know your presentation is based on a keen sense of the market, your expertise in determining value, and your ability to bring a deal to close in the shortest time possible and at the highest price. The key to nailing that next listing is to prepare … more thoroughly, more accurately and more creatively than your competition. Here's how.

RPR Introduces Conversations with Commercial Real Estate Pros

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Showing and telling Commercial practitioners how to leverage our data and reports to their utmost advantage is a big part of what we do here at RPR. Yet, no story is stronger or more compelling than the one told by your colleagues. In this eBook, three top Commercial real estate pros share how they use RPR.

Client Engagement Leads to Early Buy-in

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This Broker/Owner takes client engagement seriously. He believes securing an early buy-in from would-be homeowners gives them ownership for the process. And he uses the RPR app to do so.

Real estate app offers answers to 12 common consumer questions

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Providing immediate answers to client concerns and questions, while in the car or at the curb, will turn the tide in any agent’s favor. Here, we show you how to use RPR's app to answer 12 common consumer questions while on the road.