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Capture Homeowner Attention in 80 Characters or Less

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If Facebook is part of your integrated marketing approach, as it should be, then adopting these simple lead generation techniques from RPR could be the key to earning high quality leads from potential sellers.
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RPR Introduces Learn-as-you-go eBooks

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Now is the time to take your RPR knowledge to the next level by checking out these brand new learning materials. Videos, online workshops and eBooks take RPR tools and tell you how to apply them in every aspect of your business.
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10 minutes & a little positive persuasion lead to happy first-time home buyer

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Technological innovation, market expertise, abundant energy, and a quick wit are all equal contributors to this Realtor’s successful 20-year run. Learn how in 10 minutes she helped guide a first-time homebuyer toward a buying decision beyond what she thought was possible.
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6 Powerful Form Builders for Creating a Lead Capture System

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Recently we published an article about a San Francisco-based Realtor® who uses open houses as an opportunity to convert market watchers, tire kickers, and fence sitters into clients. In response, we had a number of agents ask for a follow up post showing how they could create a similar system. Here’s how ...
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Six Execs Share Best Practices for RPR Adoption & Usage

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One million REALTORS®. That’s how many residential and commercial practitioners now have access to their local or regionally-licensed MLS data via the Realtors Property Resource® (RPR®) Platform.
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Help your seller see the light on a realistic list price

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What REALTOR® hasn’t felt challenged during pricing discussions with homeowners in a similar situation? And why wouldn’t an average homeowner expect to earn a return on home improvements? Thankfully, there is a common ground when it comes to landing on a solid listing price. Here are five proven tools and techniques for guiding your seller in the right direction.
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Building Trust and Engagement Through Facebook

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Facebook has changed the way we interact with our sphere of influence. Now staying in contact is fast, easy and free. Today’s REALTORS® are engaging friends, family and acquaintances with real-time micro conversations, while simultaneously building a network that agents from just a decade ago wouldn’t have dreamed possible.
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10 “Power User” Features of the RPR app

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The RPR app and busy REALTORS® have much in common. Mainly, they are each constantly in motion. We know that to keep up with an agent’s need for quick access to property and market trend data, the app must continually build in new features and related usefulness. Fast forward, here are the top 10 features of the RPR app power users should know about...
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RPR New User Series: Tools of the Trade for Everyday REALTORS®

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RPR offers a set of real-estate related tools unlike any other data and reporting platform. Here we'll cover the unique aspects and benefits of each, including how to refine the value of a property and create compelling comp analyses.
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New User Series: Build and Brand Your Business With RPR® Reports

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RPR reports can be created, saved, and then texted, emailed or printed from your iOS or Android device, i.e., desktop, laptop, smartphone or tablet … anytime, anywhere. Here’s how to apply each report to every aspect of your business, including a simple "how-to" section.
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RPR New User Series: Make it Happen With RPR Mobile™

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The advantages of RPR Mobile™ are plenty. Here's how to use the app to instantly respond to leads and inquiries, boost listing presentations, solidify farming strategies, and connect with FSBOs.
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It’s easy to become a listing presentation pro with RPR

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It all started with a $30,000 dollar difference in list price expectations. Yet, this Realtor's higher valuation prevailed based on data she pulled from RPR.