The RPR Update

In November 2009, the Realtors Property Resource, LLC was formed as a wholly-owned subsidiary corporation of the National Association of REALTORS®. At that time, RPR boldly announced that it would be developing an application that would forever alter the way REALTORS® do business.

Since the first product offering launch in September, REALTORS® have been discovering the many ways they can use RPR to access real estate data, as well as collect and disseminate information to their clients and customers. RPR’s process of gathering real estate information and data, coupled with a property valuation model, has changed the way data presentations are made.

Currently, RPR has contracted over 225 markets (more pending), and has enrolled more than 372,000 REALTOR® members.  There is so much activity, in fact, and with so many moving parts, that we have decided to send out a bi-weekly CEO update.  Every other week, you will be apprised of RPR activities: what we have accomplished so far, and what is expected in the foreseeable future.  It is our plan that this CEO update will keep you fully apprised of RPR’s activities.

The Latest and Greatest

On February 3, 2011, RPR software version v1.3 was released.  In it, more than 160 enhancements to the system were made. This new software enhancement contains upgrades, including improved search capability, easier and better comparable functionality, and additional school information.  The enhanced product will provide users the ability to better customize comparables and estimates for their clients, as well as streamline maps, which will make it easier for users to use the tools and functions at their disposal within the RPR application.  As we listen to feedback from REALTORS®, the product will become more flexible and more designed towards the way agents do their business.

We have also designed a new RPR Landing Page, which will put the information REALTORS® need about RPR at their fingertips, as well as provide a way to learn about our new features, training opportunities, and marketing materials. They will also be able to watch demonstrations of the different features, including tips and tricks available within the RPR application.  You can visit this new communication tool at

What’s Down the Road?

Since its launch, RPR has been receiving very favorable comments from its users. Our most recent success was at the Xplode! Real Estate Technology Conference in Austin, TX for area REALTORS®, co-sponsored by RPR. This event provided RPR the opportunity to show all of the astounding features in the RPR system to REALTORS® who had not yet seen the application, or who may have been skeptical. The presentation was very well received.

In addition, we are making progress in contracting with more MLSs to move forward with RPR.  Many large brokers have also embraced the system and will be using the Broker Tool Sets program when it is released in the near future.

We look forward to bringing you the latest information with this CEO update.  The RPR team is working diligently to meet your expectations, and we are delighted to hear all of the reactions from REALTORS® across the country who are using the RPR application.

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