CEO Update – April 2017

RPR Releases Version 1.59

On April 18, 2017, RPR® released version 1.59, marking the 60th product release since the launch of the Residential Platform in September 2010. This latest release of RPR includes a redesigned login page equipped additional resources such as REALTOR® success stories and eBooks. The homepage also features a toggle that switches between Residential and Commercial modes. This release also includes additional listing agent contact information from the MLS, ensuring all necessary agent and office contact information is available.

Read more about these updates and new improvements on the blog.

    Partnership with NAR Creates FPC Economic Area Report Enhancement

    RPR has collaborated with the NAR Research and Statistics Department to add an exciting new feature to the RPR Federal Economic Area Reports. NAR’s quarterly Congressional District Reports on housing trends, used by FPCs, Government Affairs Directors and Association staff in legislative outreach, can now be easily inserted into RPR’s Economic Area Reports, doubling the power of these reports.

    The RPR Federal Economic Area reports offer a window into demographics, consumer behavior and economic activity in an area. The NAR reports contain real estate and mortgage data to provide information about the status of home ownership, trends in the real estate market, and the economic conditions that underlie the demand for housing.

    Now FPCs, GADs and Association staff who access RPR Federal Economic Area Reports have the option to include the NAR-supplied Congressional District Report when generating an Economic Area Report for a congressional district or for a state. This enhancement allows users the option to provide comprehensive data in one report, all within RPR.

      Tech Insights: Virtual and Augmented Reality

      RPR is consistently contacted by companies who are pushing the boundaries of real estate technology to review opportunities to collaborate with RPR’s features and reports. These inquiries come from a variety of different channels, including interaction at industry events, referrals through RPR’s market partners, and direct contact with NAR or RPR staff.

      Most recently, we were asked to review a potential opportunities with a company developing digital floorplans. This technology space has been around for a few years, offering at first 2D and, more recently, 3D renderings of custom floor plans. What becomes even more engaging is the potential for innovation with the rapid expansion of Virtual Reality (VR) and Augmented Reality (AR). While VR has a high focus on gaming, the applications beyond that are impressive and captured very well in an article on Entrepreneur.com.

      While VR allows a user to connect with a virtual world, AR allows a user to “augment” the real world by manipulating it graphically. For AR applications, real estate is a natural fit for high value features that benefit the home buying/selling process.

      In a recent ReadWrite article, “Emerging Trends in Real Estate,” writer Clarke Illmatical says, “Experts in the real estate industry expect augmented reality to have a huge impact over the next several years, some predicting as many as 2.5 billion in real estate applications by 2025. Whether it is servicing a potential client looking for a property, a REALTOR® showcasing a location, or a construction worker visualizing changes to blueprints, Augmented Reality will have a lasting and sustained impact on how business is done in the real estate sector.”

      As real estate expands to include new technologies such as VR and AR, agents and brokers will have increased opportunities to leverage cutting edge products to enhance the home buying and selling process for their clients and customers.

      REALTOR® Mobile Use Survey

      RPR recently announced the results of its recent 2017 REALTOR® Mobile Usage Report. The report includes findings from a survey of almost 200 REALTORS® about the way they use mobile devices in their everyday businesses.

      Client communication and housing research top the list of mobile activities REALTORS® rely on most throughout the course of each workday, according to the study. Those tasks are made possible through the growing availability of mobile technologies in the real estate marketplace.

      Mobile access to property data, and the ability to instantly communicate that information to consumers, has transformed the way REALTORS® conduct business. RPR’s Mobile app, for example, enables more than 1.2 million REALTORS® to view data on nearly any U.S. property and then immediately convert it to a customized report, and then send it directly from the app to the client by way of text or email.

      Read more on the REALTOR® Mobile User Survey on the RPR blog.

      REALTOR® Spotlight

      This month’s REALTOR® Spotlight comes from Austin, Texas where we found Glen Moss, a Broker with more a decade of success in the real estate industry. Glen uses RPR Mobile to secure early buy-in from his prospects—giving them ownership over the process.

      Often a buyer client will point out a listing that is not included on a tour. Using the RPR app in the car, Glen will show his buyer the property’s characteristics, photos, taxes, history, and hundreds of other datasets. “They are simply amazed by what they see,” he said.

      “From there, I can take the journey in any direction, securing buy-in at every step,” Glen says. “I can use the app to email or text my buyers an RPR Property Report or use it again for one-click action to call the listing agent to schedule a showing. I can show them other homes in the area that have recently sold or let them dive into RPR’s neighborhood and school data.”

      Visit the RPR blog to read more on how Glen uses RPR Mobile.
      Sincerely,

      Dale L. Ross
      Chief Executive Officer
      Realtors Property Resource®, LLC
      Chicago, IL

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