CEO Update – June 2016

June 2016 RPR Product Release

On June 28, 2016, RPR released version 1.51 marking the 52nd product release since its launch in September 2010. Now REALTORS® using zipForm® can link their RPR account with their zipForm® account. This integration then allows for select public records data fields from RPR to flow directly into a new zipForm® transaction. Likewise, REALTORS® can access RPR directly from their zipForm® account.

In addition, this latest version of RPR includes a new Help Widget that makes accessing customer support articles from within RPR seamless. To learn more about all of the new RPR updates, visit the RPR customer support site.

New RPR Mobile™ / SentriLock® Integration

As of June 2016, over 223,000 REALTORS® have downloaded RPR Mobile™, which makes the new integration with SentriSmart by SentriLock even more valuable. With the June product release, RPR and SentriLock have completed a new integration between the two mobile apps. The new integration allows REALTORS® accessing SentriLock from their smartphone or tablet to now have one-click access to the property details within the RPR app. All that is required is for the REALTOR® to have both apps on their smartphone or tablet. If the REALTOR® does not have the RPR app the first time they access the property detail link from the SentriSmart™ app, they will be prompted with simple download instructions.

RPR’s AMP™ Nominated for Prestigious Innovator Award

The Advanced Multi-List Platform™ (AMP™), a technological initiative that will reimagine the architecture of the modern MLS system, has been nominated for an Inman 2016 Innovator Award. RPR AMP™ allows application developers to provide a broad range of products so that MLSs can offer subscribers choice and flexibility in the tools they provide. “Front end of choice” is a concept the real estate industry has been talking about for years; now with AMP™ it is a reality. Choice opens the database to innovative developers to create applications that are available across all MLSs powered by AMP™. That makes it easy for MLSs to deliver more options to brokers and agents. For more information, visit the RPR blog.

Six Execs Share Best Practices for RPR Adoption & Usage

At the NAR Legislative Meetings in Washington D.C., RPR announced that over 1,000,000 REALTORS® now had access to their licensed local and Regional MLS data, integrated within the RPR Platform. While this is an important milestone, representing the vast majority of REALTORS® receiving the full value of RPR’s many features and tools, RPR remains focused on offering robust support, training and technical integrations to assist agents and brokers in getting the highest value from RPR.

Recently six MLS Executives offered their insight to leveraging these RPR support and training programs, in order to achieve usage rates as high as 45% in their market areas. To read more about how RPR can assist your members in getting the highest value from this REALTOR® only member benefit, visit the RPR blog.

RPR Holds Broker CIO Conference

As part of RPR’s ongoing commitment to provide high value tools, features and support to brokerage firms and franchises, RPR hosted its 2nd CIO conference on May 23-24, 2016 in Chicago, IL. The focus of the meeting was to engage C-level staff representing, Information / Technology, Finance, Marketing and Communications departments, in order to provide an industry update on both RPR’s Advanced Multi-List Platform™ (AMP™), and RPR’s technology development of the Upstream Project, an RPR progress report, and presentations on RPR support programs designed specifically for brokerage firms and franchises.

Alon Chaver, CIO at HomeServices of America said, “RPR has taken a very comprehensive and long term vision to leverage its resources for the collective benefit of our industry, and I was very glad to learn about more about RPR’s approach.

Attendees included participants from 15 different organizations representing both large independent brokerages and national franchises. For more information, visit the RPR blog.

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