CEO Update – June 2017

RPR Releases Version 1.61

On June 27, 2017, RPR® released version 1.61, marking the 62nd product release since the launch of the Residential Platform in September 2010. The latest release includes a new energy consumption dataset provided by Tendril, an industry leader. Now in the Home Energy Consumption section of both the website and mobile, REALTORS® can access estimated monthly energy costs, an energy score, and a home energy consumption breakdown.

Also in this release, charts and graphs have been refreshed with adjusted colors and easier-to-read chart lines. Additionally, REALTORS® can now choose a previously created comps analysis as a comp record option for any comp analysis or sales comp analysis. And the RPR mobile app now includes touch functionality. A long press on the RPR icon will display the following shortcuts: This Property, My Listings, Recent Reports, and Saved Searches.

To read more on the June 2017 release, visit the RPR Customer Support site.

    BuildersUpdate.com Selected as Exclusive New Construction Data Supplier to RPR

    This month RPR reached an exclusive agreement with BuildersUpdate.com to provide RPR with new home construction data for REALTORS® to access nationwide.

    image5According to Bill Gaul, CEO of Builders Update, new home data availability for agents is often spotty and difficult to acquire. The agreement will initially make about 100,000 new home listings available to agents through RPR. “We are extremely pleased to announce that we have worked out an agreement with RPR®, a system that is both technically advanced and highly regarded as the ‘go-to’ resource for REALTORS®,” said Gaul.

    Builders typically spend a great deal of money and time trying to pursue consumers directly, but in fact, according to NAR, 64 percent of new home construction is sold with the help of a REALTOR®. “The reality,” said Gaul, “is that reaching agents using a tool like this is far more cost-effective for a builder because the agents are ready with a pre-qualified client.”

    Bob Seeman, VP of Business Development for Builders Update, added, “Agents will now have 24/7 access to thousands of new home listings, and builders will be able to make their homes available to hundreds of thousands licensed REALTORS® working with pre-qualified buyers who would consider a new home.”

    For more information, please view the full press release.

    Tech Insights: 3D Floor Plans

    In a recent NAR study, Home Buyer and Seller Generational Trends Report 2017, buyers were asked to rank the most important features for real estate websites. “Photographs” came in number one, with detailed information about “properties for sale” landing in the number 2 spot. “Floor plans” came in at number three, ranking higher for buyers than “virtual tours,” “recently sold properties” or even “agent contact information.”

    image3But what is the real value of online floor planning tools? Who are the main users, and what purposes do they use it for? A 2017 article by thoughtco.com answers the questions this way, “A landlord may want to show the setup of an apartment to a prospective renter. A REALTOR® will use a floor plan to sell property. The homeowner draws a floor plan to better formulate remodeling ideas. In all of these cases, a floor plan is used for communication—to visually express a use of space.”

    If buyers are listing floor plans among their top three “go to” features for real estate websites, then having an idea of the best software options is the first step to enhancing your web resources for consumers.

    In 7 Exceptional Floor Plan Software Options for Estate Agents, Dan Taylor highlights the industry’s top floor planning software programs. Some, like Floorplanner and RoomSketcher, are designed specifically for real estate agents. Others, like Planner 5D, are aimed at non-professionals who want to create detailed home plans and interior designs. Roomle is another free floor planner that is best for homeowners and office managers laying out home and office floor plans, especially with furnishings, so this is a great option if you want to help your client visualize the space when it has been completely finished. Each has different price points, ranging from free (for limited use) to a cost per project or per year.

    Leveraging Social Media to Keep Your Pipeline Full

    “Sold” is good, but as important is for REALTORS® to keep their client pipelines flowing. The good news is that finding and executing a balanced approach to maintaining relationships with current clients. This may require less time and effort than we think.

    In a recent RPR article, Real Estate’s Most Important Four Letter Word is “Next” not “Sold”, REALTOR® Susan Nicolson outlines how for just two hours a day, two days a week, she utilizes both Facebook and RPR reports to build her strategies. “The cornerstone of my Facebook marketing strategy is simply to use the data in RPR reports to nurture existing relationships and to draw attention from prospects as well as referrals,” said Susan. “And the results have been incredible.” For the full story, visit the RPR blog.

    REALTOR® Spotlight

    This month’s spotlight comes from Portland, Oregon, where we found RPR Instructor Stephanie Chumbley. Stephanie’s interactive class helps REALTORS® harness the full power of RPR, highlighting the Platform’s intuitiveness and ease of use. Her students agree. See how attending one of RPR’s many training sessions will make RPR feel second nature to you a well.

    Sincerely,

    Dale L. Ross
    Chief Executive Officer
    Realtors Property Resource®, LLC
    Chicago, IL

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