CEO Update – May 2017

RPR Releases Version 1.60

On May 23, 2017, RPR® released version 1.60, marking the 61st product release since the launch of the Residential Platform in September 2010. This latest release includes a new simplified account creation wizard and an improved process to reset passwords. The release also includes new search filters and controls for creating a Market Activity Report, or searching for market activity from a computer or mobile device.

Visit the RPR blog for a complete review of the May 2017 RPR release.

RE/MAX Brands RPR Platform

This month we had the pleasure of announcing that RE/MAX has branded the RPR Platform for all of its company-owned regions, and most of its privately owned regions, across the nation, as part of RPR’s Broker Tool Set program.

With over 2,700 RE/MAX offices now live on the RPR Broker Tool Set, more than 58,000 RE/MAX agents will see their company logo when accessing the RPR website and app, as well as when they create one of RPR’s eight customizable reports for their clients. RPR is still working on delivering customized branding to the remaining RE/MAX agents in the U.S. in the near future.

“RE/MAX agents sell more real estate than any other brand,” said RE/MAX President Geoff Lewis. “The RPR national database not only provides our associates with the latest property and market trend information, but now the platform’s Broker Tool Set gives our network the flexibility to brand custom reports generated for their clients. This can only enhance the professional services and marketing efforts that our more than 62,000 agents in the U.S. provide to their clients.”

Read the complete press release on the RPR blog.

REALTORS® Legislative Meetings Wrap Up

At the 2017 REALTORS® Legislative Meetings & Trade Expo in Washington, D.C., RPR staff focused on multiple opportunities to work directly with NAR members on how to leverage RPR’s many features and tools. Here are the highlights:

  • Now, when generating an RPR Federal Economic Area Report for a congressional district or for a state, FPCs, GADs and Association staff now have the option to include the NAR-supplied Congressional District Report.
  • RPR’s Advanced Multi-List Platform (AMP) hosted meetings with numerous MLS staff and leadership. Meetings, including leading technology vendors offered first-hand demonstrations on advancements of the front-end products designed to leverage AMP’s open-architecture database. To date, 44 MLSs representing over 207,000 subscribers have partnered with AMP.
  • RPR’s Commercial Services team announced its integration with Xceligent’s CommercialSearch. The integration will allow for significant enhancement to a REALTOR®. RPR also participated in the new report by Swanepoel T3 Group––Commercial Real Estate ALERT: Analysis of the Latest Emerging Risks and Trends.

Tech Insights: Agent Communication

One of the many benefits of NAR’s Annual Convention and the REALTORS® Legislative Meetings & Trade Expo meetings is the opportunity to meet with technology vendors who are innovating key systems in the real estate industry, such as Agent Inbox, a company focused on the evolution of text-based messaging in real estate communications.

In RPR’s recent 2017 REALTOR® Mobile Usage Report, 89 percent of REALTORS® surveyed indicated that they often use a mobile device to communicate with clients. E-mail still holds the prime position in terms of security and offering complete communications on transactional data and documents. But texting, including Short Message Service (SMS), Multimedia Messaging Service (MMS), and branded platforms such as Facebook Messenger, Apple’s iMessage, or Google Hangouts offer the instant communication agents and brokers need for the speed of everyday business.

The transition to text messaging means agents are using numerous messaging platforms to interact with consumers, agents, and transactional partners, such as lenders or home inspectors, in the course of a real estate transaction. The problem is that these easy-to-use messaging options lack important elements, such as security features, or transportability of data, and rely upon the personal contact management of each party involved.

A December 2016 article by Inman news––Could Agent Inbox empower your MLS to improve communication?––states: “By eliminating disjointed workflows that stem from a menagerie of voicemails, emails and texts, Agent Inbox can make an entire market more productive. Inside Agent Inbox, every registered member has a viewable profile and access to the chat mechanisms. It is easy to communicate interest in a member’s listing. Every conversation is tracked and searchable, and team members can hold private conversations within discussions between opposing party representatives.”

After decades in the real estate industry, it is interesting to see where the next phase of transactional communication is headed. As always, it is incumbent for the real estate community to be at the forefront of increasing the service level consumers expect from their professional agents and brokers.

REALTOR® Spotlight

This month RPR is featuring Michelle Gordon, a REALTOR® and founder of The Gordon Group, JH Realty Partners in West Michigan. Recently, Michelle and her team were able to use the RPR School Report to drastically cut down the time it took them to find a home for their relocation client.

The priority for Michelle’s client was to identify a few suitable schools for their children. Michelle’s team turned to the RPR School Report––an in-depth portrait of student populations, testing outcomes, parental reviews, ratings, and contact information about a local public or private school. The data can be compared among different schools within a district or a specified radius, and can include up to 20 nearby listings.

“Thanks to that beautiful RPR report, the homebuying process for my client was shaved from five to two days,” said Michelle. “Within minutes of choosing their school district, we were able to jump back into RPR, search for properties in that district, and email them RPR Property Reports for each. The next day, only 48 hours into the process, we wrote an offer.”

Read Michelle’s whole story on the RPR blog.

Sincerely,

Dale L. Ross
Chief Executive Officer
Realtors Property Resource®, LLC
Chicago, IL

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