CEO Update – November 2017

RPR Releases Version 1.66

On November 28, 2017, RPR released version 1.66, marking the 66th product release since the launch of the Residential Platform in September 2010. In this release, RPR has updated Commercial tenant reporting, custom area map searches, and the display of comp prices in the Seller’s Report. Also RPR Mobile included several enhancements, such as to the display of estimated value information, map pins and Home Facts, and a new voice-to-text for property notes feature. For the complete release notes, visit the RPR customer support site.

RPR’s Broker Tool Set and Mobile App Reach New Heights

In 2017, many advances were gained in both usage and high-value features for RPR, but nowhere was this more evident than in the expansion of RPR’s Broker Tool Set (BTS) and RPR Mobile.

RPR launched its BTS program in 2011 in order to provide specific value to brokerage firms and franchises in the areas of Company Branding, Affiliated Service Modules, Market Data Tools and RPR’s Broker AVM. Within six months of the program’s launch, over 200 companies registered for the free suite of tools. Today, over 6,700 companies, representing 450,000 REALTORS® are utilizing products in RPR’s BTS suite. Additionally, RPR has enjoyed strong partnerships with national franchises, including Coldwell Banker, ERA Real Estate, and Weichert Realtors. Most recently, BTS welcomed RE/MAX to its list of participating brokerages, adding over 2,000 companies, 3,000 offices and 62,000 REALTORS® to the program.

Equally exciting, the number of REALTORS® who have downloaded RPR Mobile grew significantly in 2017, now totaling more than 364,000. The app also added a number of time-saving features based on user feedback:

  • Comp Analysis Express
  • Open House Search
  • Voice-to-Text Search
  • Push Notifications
  • 3D Touch (iOS 10 and above and Android 7.1)

Finally, RPR Mobilewas listed by Inman News as the #2 real estate specific app, ranking just below (#1) and above Zillow (#3) for top recommended apps in its Special Report: The new agent’s technology playbook  (October 2017).

REALTORS® Conference & Expo Wrap-up

Earlier this month, a number of RPR staff attended the 2017 REALTORS® Conference & Expo. The event was one of the most successful for RPR. As in prior years, RPR hosted user-directed forums. For Agents, Impressing Clients and Closing Deals Anytime, Anywhere with RPR shared the strategy behind five real-world RPR use cases.

The Broker Services team delivered Using RPR to Create Business Value for Your Brokerage which highlighted important RPR updates while also providing a greater understanding of how Brokers can leverage the RPR Platform to their advantage.

RPR also had many opportunities to discuss  the Advanced Multi-list Platform (AMP) with MLS executives and volunteer leaders interested in learning more about the new MLS open architecture. MLS leaders in attendance were provided a demonstration of numerous AMP ‘front-ends-of-choice’. For more on the annual recap, visit 5 things you may have missed at NAR Annual.

RPR Learning Resources for every REALTOR®

RPR online learning resources, covering nearly every segment of the industry and every stage of the RPR learning life cycle, have reached multitudes of real estate agents. They can choose when, where and how they learn. As part of its ongoing commitment to meeting REALTORS® where they are, RPR is entering 2018 with a campaign to further educate Agents and Commercial Practitioners on the variety of learning methods offered by the Platform, as well as unveiling a refresh of 2017’s most popular webinars. For more on RPR’s different options for different learning styles, visit RPR learning resources for every REALTOR®.

MyRPR Spotlight

This month’s REALTOR® spotlight comes from Winona, Minnesota, where RPR was introduced to Paul Lundquist, a agent with Coldwell Banker River Valley, REALTORS®. It is Paul’s belief that unprecedented amounts of online data has spurred the “golden age of the customer,” –– giving rise to fully-empowered consumers who mostly direct their own home buying experience. More than 90 percent will use the internet to research properties (listings, valuations, etc.) yet the accuracy of the data they consume varies greatly. Knowing this, Paul shares five ways that he reinforces his value proposition to consumers while leveraging challenges in the real estate age of information. Read the full article over at the RPR blog.


Dale L. Ross
Chief Executive Officer
Realtors Property Resource®, LLC
Chicago, IL

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