CEO Update – January 2018

RPR Executes Agreements with Key Market Partner

In 2017, RPR licensed partnerships with 670 MLSs and Associations provided local, regional and statewide MLS-sourced listing data to 1,210,841 REALTORS®. This month, RPR is pleased to announce the execution of licensing agreements with Maine Listings, SmartMLS, and the Greater Baton Rouge Association of REALTORS®.

Maine Real Estate Information System, Inc., operating as Maine Listings, is a subsidiary of the Maine Association of REALTORS®, and provides statewide MLS services to more than 4,500 licensees.

“We look forward to providing our users with the RPR system which will equip them with up-to-date market trends, comprehensive reports, and powerful data analytics,” said 2018 Maine Listings President Jane Towle. “As a REALTOR® benefit, our users will be able to provide their customers and clients with critical real estate information necessary to make an informed home buying or selling decision. Once again proving the value of a REALTOR® as a trusted advisor and market expert pertinent to the real estate transaction.”

Kim Gleason, 2018 president of the Maine Association of REALTORS®, said her organization fully supports the agreement between Maine Listings and RPR. “With Maine’s statewide MLS data feed, RPR delivers a comprehensive, professional resource for Maine REALTORS® to provide expert client services and to grow their businesses in 2018 and beyond.”

SmartMLS’s territory spans the state of Connecticut, an area of more than 5,500 square miles, and is governed by a board of directors comprised of twelve brokers and one agent.

“SmartMLS members have expressed interest in RPR, so we are proud to be a part of RPR and offer its data reporting and tools to our membership,” said Kathy Elson, SmartMLS CEO. “We always want to offer the best tools and services to our members and Realtors Property Resource will be an asset for our more than 17,000 members.”

Cindy Butts, CEO of Connecticut REALTORS® added, “Connecticut REALTORS® was pleased to learn the SmartMLS Board voted to move forward with RPR. This NAR dues-based service is optimized with integration of MLS listing content.”

The Greater Baton Rouge Association of REALTORS® is a professional trade association of more than 2,200 real estate professionals in the Baton Rouge metropolitan area.

“The Greater Baton Rouge Association of REALTORS® takes its mission to serve its members seriously,” said Ken Damann, executive vice president of Greater Baton Rouge Association of REALTORS®. The addition of RPR helps provide additional tools to our MLS participants and subscribers, allowing them more choices and flexibility to help meet client needs.”


RPR consistently looks for ways to equip Associations with the resources they need to convey the benefits of RPR to members. Infographics, which are rising steadily in popularity, are an essential component of that media mix. Now, the RPR blog’s Resources page includes five infographics that will help Residential and Commercial audiences easily digest important information, such as how to best utilize the Platform, the types of accessible data within Commercial, and tips on using RPR Mobile. Each graphic comes with a simple copy/paste embed code for easy sharing on websites and in newsletters.

Webinars to Help Reach Your 2018 Real Estate Goals

In January, RPR kicked off a new lineup of 12 residential webinars ranging from how to use RPR at listing presentations and open houses, to coordinating a successful buyer tour, farming neighborhoods and lead generation. Also, 4 Steps to Real Estate Success with RPR Mobile, a new webinar series, features REALTORS® who have successfully used the app to lead clients to the closing table and more. To learn more, visit the workshops section of the RPR blog.

REALTOR® Spotlight

This month RISMedia shares the story of three REALTORS® who use the RPR app to capture new business and nurture existing relationships. In On-the-Go and In-the-Know: RPR Mobile, Jickson Chacko, with HomeSmart Realty Group in Littleton, Colorado, describes how the app sparks conversations with clients and prospects. “It’s also extremely useful when talking to people who already own homes, as I can pull up the property, tell them how much their home is worth and even provide a detailed report,” said Jickson.

Joanna Williams, a broker with Better Homes & Gardens Real Estate | Kansas City Homes in Liberty, Missouri, has a similar story. When with friends and family and real estate comes up, Joanna turns to the RPR app. “We don’t think of them as prospects when we’re out having a good time, but everyone always wants to know more about the real estate market.”

Loren Coburn, branch manager at Kevo Properties in Oklahoma City, Oklahoma, explains that the RPR app has become an indispensable tool when it comes to determining home values and confirming market stats. Loren says, “When driving through housing developments, I find myself opening the app to see what the market is doing.”

Read more on how these real estate pros use the RPR app to keep up with clients and prospects.


Dale L. Ross
Chief Executive Officer
Realtors Property Resource®, LLC
Chicago, IL

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