RPR Commercial: 3 Ways To Start 2020 On A High Note

Happy 2020! It’s a New Year and another opportunity to set goals, reach new heights and have as much success as possible. We kick off the 20s with a “task-solution-process” look at how you can use RPR commercial to farm for new prospects, run trade area reports to market your properties, and apply investment analysis tools to gauge ROI.

Good luck in the coming year and be sure to incorporate the following tips into your commercial real estate workflow.

Task: Farming for New Clients
One of the most important, yet sometimes most difficult things to do (especially if you are new to commercial real estate), is keep the prospect pipeline full. There are many ways to accomplish this, but one resource you may not have considered is RPR Commercial.

Solution: Public Records and Opportunity Zones
Within RPR you have access to over 50 million commercial property records nationwide, which provides details such as sales history, owner facts, legal description, tax information and more. In addition, our maps allow you to display the 8,700 Opportunity Zones.

Process: Sold Date Range Search
When you combine these two data sets, you can do a search for all properties in your area and then use the Date Range filter to narrow your search even further. This will reveal a date range that indicates when owners may be at the end of their hold period. You can then narrow the search even more by turning on the Opportunity Zone map layer by selecting each zone you want to search. Next, just click on the property you want to learn more about from the search results.

Task: Discover Selling Points to Market a Property
There are times in the commercial real estate cycle when it seems like the buildings sell themselves. Unfortunately, those times are fleeting and more often than not you need to promote the community details that fit the highest and best use.

Solution: Custom Trade Area Reports
Within RPR you have nationwide access to ESRI’s robust data sets and tools. Within those data sets you can collect important selling points such as population change, daytime population density, median age, and 5 year projections for important criteria such as per capita income. You can even get commentary about the community within ESRI’s tapestry segmentations.

Process: Generate a Custom Trade Area Report
Through the map pin tool you have the option to drop a pin on a property and then use either the Drive Time or Radius option to create your trade area. Once you make your selection you click in the trade area and select the Run Trade Area Report option.

Task: Determining if the Juice is Worth the Squeeze
Most commercial deals are made when the expected returns meet an investor’s goals. Through the years, we’ve progressed from pen and pad, to excel spreadsheets and now software solutions with a variance of bells and whistles.

Solution: Valuate by REFM
Within RPR you have access to Valuate®, an investment analysis solution that allows you to run an analysis for any commercial property, per your hold period, and provide returns based on your assumptions on both a levered or unlevered basis. Working with developers? No problem, Valuate also has land development calculators that can help you see if a project is worth the squeeze.

Process: Perform an Analysis
From any property in RPR there is a link that says Property Analysis for investors. From this link you will land on a quick load screen where you will enter the basic information such as the property’s income and expenses, which are required to start the analysis. Once those first fields are entered, you can begin adding details such as renovations, TIs, capital reserves, disposition costs, and much more.

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