The RPR Commercial Initiative extends RPR’s core commitment to leverage a parcel-centric database to create business value for all of NAR’s members. Commercial REALTORS® have specific requirements related to search, property data sets, presentation, and customer reporting. The RPR Commercial application is being developed to meet the needs of those members specializing in commercial sales and leasing, ultimately for the benefit of their clients and customers.
RPR Commercial Application
The RPR Commercial application will extend the strategy first available via the RPR Web site, to provide a single-source point of access for REALTORS® seeking robust, parcel-centric data. Search features will include commercial, industrial, lease, vacant land, business opportunities, market potential and business analyses. RPR Commercial will combine licensed commercial MLS and CIE data with public records, neighborhood, geographic, and economic data to provide a rich view of the market and its drivers.
Commercial Task Forces
RPR began its commercial strategies in September 2010 through an initial Data License Agreement with the Charlotte Region Commercial Board of REALTORS®. CRCBR formed a task force comprised of their Board leadership in order to engage the RPR development team with broker and agent level direction, and feedback on technical features, search functions, and end user reporting.
Additionally, RPR formed a Commercial Task Force comprised of thirteen volunteer members. The participants represent the RPR Advisory Board, CCIM, IREM, SIOR, RLI and commercial and franchise brokerages. The purpose of this Task Force is to provide a high-level overview to RPR’s Commercial initiatives, and suggest synergies with existing NAR Commercial assets, such as the products of the CCIM Institute and eProperty Data.
The RPR Commercial Task Force is also charged with making policy and business practice recommendations to the RPR Advisory Board regarding strategies to provide the highest level of value for the introduction of RPR Commercial into the market, while operating within its core competencies and avoiding redundancies with existing NAR commercial resources.
Commercial Development and Beta Testing
Development of the RPR Commercial Application began in Q2 2011. Beta testing is expected to begin with multiple markets by Q2 2012, with full release targeted for Q3 2012.
