Staying ahead of the game with comprehensive market research

With more than four decades of experience in commercial real estate, Danny Levison knows a good thing when he sees it. That’s why the principal of Atlanta Investment Properties (AIP) is a big proponent of Realtors Property Resource® (RPR®) when conducting market research.

With a background that includes stints as a REALTOR®, investor, landlord and manager of a commercial brokerage that purchased, leased and managed multi-tenant commercial properties, today, Levison is head of both CommissionTrac and SharedSpace—a company that provides co-working opportunities throughout Georgia.

“I first got involved with RPR through the National Association of REALTORS®, and, as they’ve grown their commercial sector, they’ve added some tools that have helped us when it comes to analyzing buildings and demographics and accessing tenant information,” says Levison. “They’re making a concerted effort to make sure they’re aware of everything out there while making it easy for our members to find it.”

Levison champions RPR thanks to its ease of use and depth of data, which allows the co-working company to run important analyses on each market it’s interested in before making a firm commitment. After all, with data on more than 166 million parcels in the U.S., the service is second to none.

“RPR is now providing a hub of varying services that commercial members can utilize,” says Levison, who notes that there’s been a faster rate of acceptance in CRE technology in the last three years than the past 30. “The rate at which acceptance is occurring is at a much faster pace each year,” he adds. “It’s quite beyond grassroots, and RPR is trying to be the go-to place for our commercial members.”

And RPR is important for all of Levison’s business interests.

For AIP, a combination of a brokerage business, property management and investment vehicle, RPR’s data is vital to the success of the company as it looks to purchase both office and industrial buildings.

“They’ve created a place on the website for commercial services, broken down into various categories (CRMs, financial software, listing services), and word is getting out that if you’re looking for a service to help you run your brokerage office, here’s a portal that houses the services for you,” says Levison. “You can simply go to one spot and find the services you need.”

For SharedSpace, RPR’s analysis helps direct Levison toward finding new spots.

“We’d honestly be guessing when choosing a next location if it wasn’t for RPR data telling us where there’s a need and exactly how we can best market to that particular area’s demographics,” says Levison.

For those not currently using RPR, Levison suggests checking out the portal and seeing all it has to offer.

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