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Craig Owen, Broker, Keller Williams Heritage

By integrating RPR® into his brokerage, Craig Owen gives his agents a set of tools they’ve never had before.

As a Broker, Craig Owen knows that it’s all about partnering with his agents. Sure providing them space to work in is important, but the key to a fruitful partnership is all about providing agents with the tools they need to be successful. So when Craig was introduced to Realtors Property Resource® (RPR), he knew it would be a great tool to introduce to his 1,000+ agents at Keller Williams Heritage in San Antonio, Texas, where he is a Team Leader and Broker.

THE CHALLENGE

One of the greatest challenges Brokers face today, is how to assure their agents are efficient, productive and profitable. With consumers having instant access to a variety of real estate information on the internet, REALTORS® without the proper tools can have a hard time keeping up. As Craig points out, many agents have one resource: the MLS, which can be limiting. The other option is to visit many different sites to gather sufficient property information to provide to a client, causing inefficiencies and conflicting data.

Craig decided to introduce RPR to his agents during his yearly Risk Management session a few months ago. He couldn’t believe the “overwhelming amount of applause” he received. He immediately saw agents using RPR on their computers, during presentations in the conference rooms, and printing impressive reports. “RPR really puts our agents in the driver’s seat and makes them look much more professional,” states Craig. He goes on to add, “A major feature of RPR is the integration of all the data feeds. It allows the agent to do one-shop research. It's the Google® of the REALTOR® marketplace where we can type in one address and get all the information we need on the property without having to go to multiple databases.” In fact, with the success his agents were having with RPR, Craig wondered if he could take it further and help benefit his company more.

THE RESULT

Craig partnered with RPR to integrate RPR’s Broker Tool Sets. Complete with three components, the Broker Tool Sets give Brokers access to market intelligence and trends that may otherwise cost hundreds of dollars. For Craig, the branding component of these tools really stood out. “One of my favorite features of RPR is the ability for me to brand our broker logo and information to the site which allows my agents to see what we, as a company, are doing for our agents.”

Branding RPR gives Craig another way to stay in front of his agents, while partnering with them at the same time. These tools help his agents make effective, productive and profitable decisions, which has increased repeat referrals, making the business stronger. “I know RPR is effective. I know it’s being used.”

Snapshot

  • REALTOR® since 1986
  • Chosen as one of San Antonio’s “Top 40 under 40”
  • Team Leader of one of Keller Williams’ top 3 offices in size and profitability
  • Has sold more than 1,200 homes in his career
  • Former Director for SABOR and the Texas Association of REALTORS®

Quote

A major feature of RPR is the integration of all the data feeds. It allows the agent to do one-shop research. It's the Google® of the REALTOR® marketplace.”

– CRAIG OWEN

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