Joanne Taranto, a REALTOR® with Gibson Sotheby’s International Realty, Weston, Massachusetts, is a strong supporter of RPR as a tool for building a real estate business. She is also a 2011 member of NAR’s “30 Under 30”class—a designation celebrating rising young stars in the real estate industry.
Among her many favorite features of RPR, Joanne singles out how RPR helps her to capture and connect with leads. “I’ll get cold leads that come through my website,” said Joanne. “They usually come in about a specific property so I’m able to quickly jump into RPR to create a report about the property and immediately email it to the prospective client.”
This little step has yielded great results for Joanne, one in which she intends to continue for the long term.