John Connolly’s success in real estate stems from three core competencies: technology, listening, and resources. Expertise in each of these knowledge-and-technical based areas contributes to John’s competitive prowess in the marketplace. And for John, Realtors Property Resource® (RPR®) is the tool supporting that mission.
School districts drive the homebuying decision for many families with school age children. Second to the particular district, parents want convenient commute times, safe neighborhoods, and healthy communities. Wrapping that up into the perfect home can be a challenge for REALTORS®.
John’s clients were no different, yet they did John a favor by communicating their specific needs up front. “They knew the school they wanted and also knew they wanted to be within a 10-minute drive of the school,” said John.
One might say “in the old days,” John might have relied on his familiarity with the area and just checked the MLS for listings he thought might be within a short drive. Yet, John, a Vice President at SUCCESS! Real Estate in Massachusetts, knew it was smarter to rely on his core competencies: technology, listening and resources.
John entered the school’s address into RPR and mapped out a 10-minute drive time, which then gave him the name of ideal streets for the buyer to live on. He pinpointed the neighborhood, previous sales, and even current sales all within seconds.
This type of functionality and ease-of-use extends itself to specifying school districts with different disabilities, identifying school ratings, and even school reviews. RPR puts it all in one place, so he can always be on top of his buyers’ wants and needs.
“RPR is a game changer in this industry!” said John. “RPR linked to my MLS is probably what GPS is to your cell phone. It’s a powerful tool.”