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Paul Martis, Commercial REALTOR®

Paul Martis uses RPR to stretch his competency to help clients increase their business in new ways

Paul Martis is a commercial practitioner from Chicago. As a member of the MRED MLS, Paul had heard of RPR and was excited to start using it, even before the integration with MRED was complete. Paul typically helps clients by researching an area and negotiating a favorable lease for his clients. But he’s always looking for additional ways to bring value to his clients.

The Challenge

Paul recently had a wine client come to him with very specific needs. First, the client needed to be a specific distance from the current business was located. Paul knew he needed information that would go beyond what he could find on other sites. Traffic counts, financials, and, of course, location are all very important. More importantly, he needed to understand exactly what this particular market would support. RPR was just the tool he needed.

The Result

Using RPR Commercial’s heat maps, he discovered something RPR provides that he hadn’t thought about…marketing opportunities for his clients. “As commercial practitioners, we look at location, location, location. We don’t look at how to market outside the immediate area.” He created his report using a 1-3 mile radius, but quickly discovered that increasing his search radius by an extra 1-3 miles there were not only additional areas with active consumer spending, but marketing opportunities that would have otherwise been overlooked. He now has a continuing relationship with this client, thanks to the value RPR helped him bring.

“As a typical commercial practitioner, we typically don’t get involved with how to market our clients’ business. With the RPR report, I was able to stretch my competency to a point where I would be remiss by not giving my client information about where they could also generate some additional advertising in an area that was not obvious. But it was obvious through RPR.”

Snapshot

  • Commercial Director for Main Street Organization of REALTORS® 2012-2014
  • Past President of Oak Brook Association of Commerce and Industry
  • Past Chairman of DuPage Chambers Association
  • SRES with over 10 years experience
  • Commercial Broker Associate

Quote

"There isn’t an opportunity recently that I’ve worked on where I haven’t used RPR.”

– PAUL MARTIS

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