Paul Martis, a member of the Chicago area’s Midwest Real Estate Data MLS (MRED), leverages RPR’s data to expand the services he offers to commercial clients. Paul typically helps clients by researching an area and negotiating a favorable lease for his clients, but is always looking for additional ways to bring value to his clients.
A wine client, with very specific search criteria, challenged Paul to find a new business location within miles of his current set-up and to ensure that the new site would support his market. Knowing the data he needed would go beyond what other sites could provide, Paul turned to RPR’s commercial platform.
RPR was just the tool Paul needed.Using RPR Commercial’s heat maps, Paul discovered something RPR provides that he hadn’t thought about … marketing opportunities for his clients. “As commercial practitioners, we look at location, location, location. We don’t look at how to market outside the immediate area.” He created his report using a 1-3 mile radius, but quickly discovered that by increasing his search radius an extra 1-3 miles, there were not only additional areas with active consumer spending, but also marketing opportunities that would have otherwise been overlooked.
“As a commercial practitioner, we typically don’t get involved with how to market our clients’ business,” said Paul. “With the RPR report, I was able to stretch my competency to a point where I would be remiss by not giving my client information about where they could also generate some additional advertising in an area that was not obvious. But it was obvious through RPR.”