posted on April 29, 2013 by
Ron Zahrt, REALTOR®
Ron Zahrt shows that being from a rural area doesn’t mean you don’t have ‘big city’ tools
Ron Zahrt has been a REALTOR® since 1979. With all his experience in the industry, Ron has seen technology come and go. Ron’s approach to technology has been to embrace it or be left behind. “The fact of the story is either you use technology, or you won’t be in the business,” Ron asserts. He believes in taking advantage of the available tools.
The Challenge
Although the internet has given people a sense of what their home might be worth, it isn’t always accurate. As such, Ron prides himself on being prepared for appointments with clients. He knows that he has his work cut out for him because, as he says, “Being from a rural area, people tend to think that we don’t have the same technology that you’d have in a larger city.”
RPR has provided Ron with the tools he needs to show his clients that his rural location doesn't, in any way, hinder his ability to be the local market expert. “RPR provides us with that technology. We are able to research the properties, pull up the data, photos – many things people would expect us not to have. With the technology that’s brought forth by RPR, it really gives us an upward boost in how we can present a property to a seller. Sellers love it.”
The Result
Thanks to RPR, Ron has been able to shift to an almost paperless presentation and delivery of reports. “It’s really powerful when you can put that iPad in the hands of a seller and sit at the table with them and show them the strength and weaknesses of the property. All that comes right off RPR. Those reports are just dazzling to people – they can’t believe it can be done.“
To Ron, the best part of using the RPR reports on an iPad is the ease at which he can create them. “My client was very impressed. He thought that I had done tons and tons of work, and I did – but I used RPR to do the work for me.”
Ron knows that the key to his longevity in real estate has been his ability to adapt to changing times and embrace technology. Simply put, “If you are not using RPR to gather data, whether it be rural or in a big city, you are making a big mistake, you need to use RPR.”
Snapshot
- REALTOR® since 1979
- ABR, CRB, CRS, ePro, GRI
- President of First Weber Group in Northern Wisconsin
- Wisconsin REALTORS® Association Distinguished Service Award in 2009
- Past President of the Central Wisconsin Multiple Listing Service
- Wisconsin REALTORS® Association Foundation Chair
Quote
My client was very impressed. He thought that I had done tons and tons of work, and I did – but I used RPR to do the work for me.”
– RON ZAHRT
