On Friday, a short post appeared on 1000watt.net under the provocative title, “WTF RPR?” that misconstrued a press release that was issued earlier in the week. The press release was about RPR’s role in a process to help expedite short sales by identifying when delinquent borrowers have listed their properties. The author of the blog appears to have assumed that the intent of the product is really to market new loans to homeowners, and thereby undercut a business that many brokerage firms have a vested interest in.
Any reading of this press release does not support the conclusions of the blogger. Nevertheless, we are aware that the post has garnered some discussion, particularly among brokerage firm owners. We believe it is important to invite a comparison of the two articles in order to make sure the facts are clear.
Expediting short sales benefits everyone and the housing market. Marketing to homeowners is prohibited by RPR’s MLS license agreements, and from a common sense perspective, is just simply inconsistent with RPR’s mission to support the business of REALTORS® and their firms. In fact, RPR has built tools now in use by more than 300 brokerage firms that are specifically designed to promote and drive the capture rate of brokerage owned and affiliated core services.
While we can wish that bloggers would check their facts or frame their assumptions more carefully as opinions, we are aware that sometimes this does not happen. We know that sometimes, other interests are in play. Nevertheless, we hope that you will take the time to understand what was actually announced. Keeping the REALTOR® in the forefront and assisting members and their firms in becoming more profitable is and always will be RPR’s core mission.