RPR reports are the only part of RPR that non-REALTORS® will ever see. Of course, they have to be created by a REALTOR®, since REALTORS® are the only ones who have access to RPR. All RPR Reports can be branded with REALTOR® photo and information. They show clients just how knowledgeable you are. You can create them whenever you’d like. And with over 160 million parcels to choose from, REALTORS® the number of reports available is limitless. Do you see where we’re going with this? No? OK…let me put it this way.
You’re a REALTOR®. You pride yourself on providing the best information possible to your clients. You work hard during the transaction. Negotiations. Appointments. Assuring clients that it’s all going to work out. It’s all part of the job. And when the transaction closes, you proudly hand buyers the keys to their new house. You say “Congratulations!” and wish them well. You hope they refer you to all their family and friends, because we all know this business is about referrals. And if you’re anything like the REALTORS® in my family, you’ll remember your clients and the look on their faces for a long time.
But will they remember you? I mean really remember you? Not just in 7 years when they want to move to a larger house, but when they have questions on the marketplace, or wonder what the house across the street sold for. RPR’s Market Activity Report can help you stay in front of your clients for weeks, months, and even years to come.
Here are 3 reasons why you should incorporate RPR’s Market Activity Report into your business:
- The Data. The Market Activity Report is a snapshot of all the changes in a local real estate market. It includes a market activity summary and a list of active, pending, sold, expired and distressed properties, including recent price changes. You can choose to go back days, weeks, or even up to 3 months. Perhaps they have a few distressed properties down the street they’re concerned about how they may affect their home’s value. Don’t give them the opportunity to consult the Internet, create regular Market Activity Reports and send them on a monthly or quarterly basis!
- The Brand. A Market Activity Report keeps you in front of your clients; it reminds them you are their local market expert. It provides market information before they even think to ask for it. You’re making them smarter!
- The Prospects. Just think…with all the information in an RPR Market Activity Report, you could impress a lot of potential clients. Go beyond the traditional “Just Listed” or “Just Sold” flyers. In fact, “Go Green!” Create a Market Activity Report and email it to your clients. Ask them to email it to their neighbors. Display one on an iPad or computer at your next Open House. Let prospects know that you are the source of market information.
So what are you waiting for? Login to RPR and create a Market Activity Report. Not sure how to get started? We have a great video that will get you on your way. Simply visit our RPR Fundamentals page, scroll down to the bottom and view the “Market Activity Report” video. In less than 2 minutes, you’ll be a Market Activity Report expert!