4 replies
  1. Mike Price
    Mike Price says:

    It’s always a good idea to create a logo guideline document. It doesn’t have to be the kind of “logo police” book that you see in large corporations, however, setting clear guidelines for pantone colors, typefaces to be used and examples of right and wrong ways to use a logotype go a long way toward maintaining brand and identity consistency.

  2. Madison real estate
    Madison real estate says:

    Congratulations on your new logo! Having launched my own company about a year ago I’m still somewhat traumatized by what I went through to develop the logo I envisioned (copious brainstorming, reactions spanning the gammet, multiple designers, numerous iterations, etc). You’ve put together a solid, useful primer for someone about to venture out into the world of logo design. I, for one, wish I’d had it sooner!

  3. Mike
    Mike says:

    Great article. I’m a graphic designer and I always strive to find ways to help my clients think through critically with me in developing their brand marks. Thank you!

    I remember the disastrous unveiling of the 2012 Olympics logo a couple years ago. Is it still the official logo? Oh, I pray it’s not.


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