Grow as you go: Eight things new users want to know about RPR Residential

When considering adoption of a new business tool, new and seasoned REALTORS® unanimously want to know “what will it do for me and how will it help my business?”

Realtors Property Resource® (RPR®) is designed exclusively for that purpose: to help REALTORS® achieve professional success by providing them with an unparalleled platform of dynamic data and persuasive reports that help attract, retain and lead clients to the closing table. The system must be accessible 24/7 from any device (desktop to mobile), all-inclusive, easy to use, and produce client-friendly information that yields results—all at no additional cost.

We got this … and want you to get it too.

Here are seven areas of RPR you can use to build your real estate business:

1. Search

The sky’s the limit when searching RPR’s 160 million+ on-and-off market properties. Enter an address for a specific property, or broaden your query by searching for current, distressed and recently sold properties by city, town, ZIP, county and neighborhood, as well as market activity in those areas and even your own listings.

2. Mapping

RPR maps include aerial, road and overhead views, in addition to searches for points of interest, schools, parcels, estimated values and more. Draw your own map or type in neighborhoods, ZIPs, cities or counties. Plus, RPR’s heat maps unearth market trends and historical data, them into one striking, color-coded visualization.


3. Property Details

No other real estate platform offers side-by-side, listing vs. public record comparisons like RPR. See how the property has changed over time, update estimated values based on the property’s size, condition and enhancements; and view sales history and financing in just a few, quick clicks.

Property Details

4. Neighborhoods 

Paint a vivid picture of the best features of local neighborhoods. RPR’s Neighborhood data presents an in-depth portrait of the people who live in a target area, in addition to key economic and quality of life indicators such as job growth, unemployment, cost of living, commute times, and climate. The page and its accompanying report also includes median list and sales prices, listings and sales volumes, and per square foot pricing on sold homes. 

Neighborhood and Schools

5.  Schools


RPR’s Schools page summarizes student population, testing outcomes, parental reviews, ratings, and contact information about a public or private school. Compare schools within a district or a specified radius, and/or select up to 20 nearby listings to include in a customized, client friendly report.

School screen s hot

6. Reports

Choose from a quick and easy mini-property report texted or emailed from your mobile device, or a comprehensive seller’s report that is sure to impress even the most demanding client. Round out this tool with a market activity report for a snapshot of active, pending, sold and distressed properties; a neighborhood report for open houses, or cross over to RPR Commercial for reports on economic trends. And all customizable to reflect your brand.


7. Mobile

The apex of our platform, RPR Mobile™ provides on-the-go access to a world of client-REALTOR® engagement opportunities. Instantly view nearby properties and get listings, sales, valuation, foreclosure, school stats and market trends—all from your iPad, Android Tablet or Smartphone. Text or email reports, respond to prospects, and click to call other agents … anytime, anywhere.


8. Tools

RPR’s Comparative Analysis is like no other. Evaluate properties using local sales information and comparable listings, easily adjust and compare pricing relationships, and identify local market conditions using a step-by-step wizard. Use your market expertise to add a recommended price for both qualitative and quantitative input. For harder-to-price homes, jump over to the Sales Comparison Analysis.
Now is the time to tap into the most trusted, REALTOR®-owned data platform available exclusively to members of the National Association of REALTORS®. Begin your journey by registering at or take a look at RPR’s online learning center. For a deeper dive, sign-up for an upcoming workshop led by our expert trainers. RPR’s Customer Support Center is open 24/7 at 877.977.7576.

11 replies
  1. Amy Jo Gray
    Amy Jo Gray says:

    I use RPR when I’m out showing, to show buyers what other homes are in the area, or to get quick information on a house that we’re driving by. But when I pull up the list of homes in the area, I want to be able to quickly email them to my buyer, while we’re standing there, so he can look at them later, in more detail on his computer. The system only lets me select one property at a time to make a report. Do you foresee implementing a change in this area for us buyer’s agents?

    • Laurie Brown
      Laurie Brown says:

      Thanks for the idea Amy. RPR is always on a path of continuous improvement and hearing from our members helps move that effort forward. I’m forwarding your question/comment to our product team for review and response. Stay tuned!

      • Jessie Wong
        Jessie Wong says:

        This will be a major improvement when this can be done. When I teach RPR, members always ask me this question: how to select multiple listings to generate an emailable report.

  2. Mary Johansson
    Mary Johansson says:

    I love RPR and hope that more Realtors and Inspectors and Appraisers use it also. Then we would be closer to being on the same page!

    I have a question. I don’t seem to know how to go back into a REPORT and REVISE it. I also don’t know how to take out pictures, such as HISTORICAL ones that I didn’t even think I put in there. HELP!!

    • Laurie Brown
      Laurie Brown says:

      That’s great to hear, Mary. Regarding your question, keep in mind that reports generated through RPR will be available on the reports page for 30 days. If you need to edit/revise a report for any reason, you will be re-creating the report. You can either go through the steps to create the report again OR visit the reports page and find your report on the left-side column. Select the orange circle and then choose “Rerun.”

      Now to remove historical photos from the report, while on the report generation page, select the “Show Details” link. Then uncheck “Historical Photos.”

  3. Al Keller
    Al Keller says:

    I have used RPR since it came available to REALTORS. It is an outstanding and invaluable tool in recruiting listings with the Sellers Report; helping Buyers with their decision with the Buyer Report; and terrific in defining the neighborhood with the Neighborhood Report. It truly enhances a REALTOR’s professionalism and gives confidence in appropriate discussions. Can’t wait to upload the Mobile app.

    • Laurie
      Laurie says:

      This is great to hear, Al. Thanks for feedback. Our sole purpose here at RPR is to bring value to the lives/careers of our members. And hearing from folks like you encourages us to be even better. All the best to you.

  4. Paul
    Paul says:

    We are located outside of a major metroplex…we are in the country on famous lake with many homes ranging over $1,000,000….we desparetely need the ability to differentiate between waterfront and non-waterfront and whether it is on a major lake or smaller or private lake. CMAs just don’t work when there waterfront is mixed with non-waterfront….the only way is to look at every listing and many times that is just too time consuming….please add these fields which I believe would be important to many agents selling vacation….retirement….or 2nd homes as resort properties.

    Thank you

    • Laurie Brown
      Laurie Brown says:

      Hi Paul.
      Thanks for your comment. We hear you.

      Adding keyword and features searches to the RPR Platform will help searching and distinguishing waterfront property. We expect to have those tools up and running sometime in early 2016.

  5. joanne bateni
    joanne bateni says:

    I use redfin it has more information . Some of the RPR data is out of date. I wonder how out of date they will be after the Valley Fire showing houses that don’t exist that have been burned down it will be a major update.


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