You’ve created your RPR® account. Logged in. Created a Comp Analysis for a potential seller client and sent them impressive reports. Your expertise, attention to detail and comprehensive marketing plan have helped you get the listing contract. Now, you need to keep them engaged and informed on the local market throughout the listing and marketing process. But what’s going to work best?
RPR reports, of course. In this tumultuous market, homeowners are expecting to have access to all the changes in the market while their property is for sale. Perhaps they have a few distressed properties down the street they’re concerned about how they may affect their home’s value. Many consumers turn to the Internet for information, where incorrect property information, inaccurate house values, and dated information can give them unrealistic expectations of market time and value.
But what if your clients received timely and comprehensive reports, that gave them a true picture of what their market looks like? And, if that report came branded from you, their trusted REALTOR®, there would be no need to look elsewhere for information.
RPR’s Market Activity Report is designed to do exactly that. The Market Activity Report is a snapshot of all the changes in a local real estate market. It includes a market activity summary and a list of active, pending, sold, expired and distressed properties, including recent price changes. You can choose to go back days, weeks, or even up to 3 months, allowing you to easily create reports for your clients. Now they don’t have to look elsewhere, and you are keeping your expertise and ‘brand’ in front of them on a regular basis.
Beyond impressing current clients, what about attracting new clients? Again, RPR reports can help. The Neighborhood Report is a great way to showcase not only your local knowledge, but the neighborhood as well. Neighborhood stats including the number of households with children, weather, commuting information and more are all included in this dynamic report, and offers a professional way to show market knowledge for prospecting and farming market strategies.
Create this report for display at Open Houses, giving perspective buyers an idea of the neighborhood. Even if they are not interested in the house you have listed the branded report covers the local area and it’s likely the buyers will hang-on to it as they continue to preview homes. Because of the value you demonstrated and the fact that your contact information is included on the report, chances are high that when they have more questions, they’ll be able to quickly get back in touch with you.