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RPR Reports: Impressing Clients beyond the Transaction

You’ve created your RPR® account. Logged in. Created a Comp Analysis for a potential seller client and sent them impressive reports. Your expertise, attention to detail and comprehensive marketing plan have helped you get the listing contract. Now, you need to keep them engaged and informed on the local market throughout the listing and marketing process. But what’s going to work best?

Impressive RPR Reports

RPR reports, of course. In this tumultuous market, homeowners are expecting to have access to all the changes in the market while their property is for sale. Perhaps they have a few distressed properties down the street they’re concerned about how they may affect their home’s value. Many consumers turn to the Internet for information, where incorrect property information, inaccurate house values, and dated information can give them unrealistic expectations of market time and value.

But what if your clients received timely and comprehensive reports, that gave them a true picture of what their market looks like? And, if that report came branded from you, their trusted REALTOR®, there would be no need to look elsewhere for information.

RPR’s Market Activity Report is designed to do exactly that. The Market Activity Report is a snapshot of all the changes in a local real estate market. It includes a market activity summary and a list of active, pending, sold, expired and distressed properties, including recent price changes. You can choose to go back days, weeks, or even up to 3 months, allowing you to easily create reports for your clients. Now they don’t have to look elsewhere, and you are keeping your expertise and ‘brand’ in front of them on a regular basis.

Beyond impressing current clients, what about attracting new clients? Again, RPR reports can help. The Neighborhood Report is a great way to showcase not only your local knowledge, but the neighborhood as well. Neighborhood stats including the number of households with children, weather, commuting information and more are all included in this dynamic report, and offers a professional way to show market knowledge for prospecting and farming market strategies.

Create this report for display at Open Houses, giving perspective buyers an idea of the neighborhood. Even if they are not interested in the house you have listed the branded report covers the local area and it’s likely the buyers will hang-on to it as they continue to preview homes. Because of the value you demonstrated and the fact that your contact information is included on the report, chances are high that when they have more questions, they’ll be able to quickly get back in touch with you.


  1. set up listings with comps on certain client in my mls ???

    • Reggie Nicolay says:

      Hi Victor! Have you already created your RPR account? If you have, you’ll notice we communicated if your MLS was integrated or not. If your MLS data is in RPR already, yes that’s exactly what you could do. Let me know if you have any questions on the Comps selection process.

  2. I am interested in the product.
    1. Can you provide a full-up sample
    2. What is the monthly cost
    3. How long have you been doing this

    Thank you very much.

    John Cooper (B.A., J.D.)

    • Reggie Nicolay says:

      Hi John, If you are a REALTOR® there is NO cost to you. The RPR product is 100% a member benefit from the National Association of REALTORS®. RPR delivered the beta application of RPR in 2010 and rolled out to every REALTOR® in November of 2012. I would recommend that you visit and click the “Create New Account” button. That will take you through the signup wizard and you’ll be up and running with your RPR account. From there you can begin running reports right away.

  3. I want more information. How do I subscribe? What is the cost?

  4. Can you send me information on cost?

    • Reggie Nicolay says:

      Hi Bridget, Thanks for the comment. RPR is 100% a member benefit of the National Association of REALTORS® and there is no additional costs to you. All you need is to be a REALTOR®.

  5. Rosa Mcnamara says:

    How the products,is it also free?

    • Kristen Hernandez says:

      Hi Rosa,
      There is absolutely no additional cost to you, as a REALTOR®, to use RPR; it is a member benefit of the National Association of REALTORS®. You can create your account by visiting You’ll need your NRDS# and MLS information. It’s that easy. If you need additional assistance, our 24/7 Customer Care would be happy to assist you. You can contact them at 877.977.7576.

  6. I was registered and can not find my profile so tht I can use the service.

  7. Do these programs work with/ integrate with MLS in Canada?

  8. Hi, I want to set it up so I can send my clients a monthly update without having to go in and resend EVERY. SINGLE. ONE. a separate email every single month… Is there a way to automate this? If not, is this in the plans? When is this coming? PLEASEEEE.

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