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Creating the ultimate listing package with an RPR report

REALTORS® know that when you walk into a listing appointment, you must be prepared. Prepared with property knowledge. Prepared with concrete market data. Prepared to impress. You must be sure that your listing presentation educates your soon-to-be clients while connecting with them at the same time. And when you are finished with the presentation, you need to leave something behind…something that reminds them why you are the best REALTOR® to get their property sold.

Creating the ultimate listing package is easier than you might think, and perhaps a lot cheaper too. With Realtors Property Resource(RPR®), a member benefit from NAR, you can visit just one site to prepare the ultimate listing package.

  1. Knowledge: RPR has over 160 million properties at your fingertips. Simply search for the subject property and you’ll be presented with data such as tax assessment information, mortgage history, FEMA flood zones, public record information, historical listing photos*, distressed information (if any), and much more. Perhaps the seller forgot to mention the Notice of Default they just received during your phone call. With RPR, you will learn what you need to know about the property before your appointment.
  2. Concrete Market Data: Some sellers ‘think’ they know how much their house should sell for. Whether they’ve looked at third party sites online, talked to neighbors, received various postcards and flyers, as REALTORS®, it often becomes critical to convince sellers otherwise. With RPR’s comprehensive comparative analysis, you can handpick comparable properties and make adjustments in just a few simple steps.But convincing a seller of the right list price isn’t just about the property itself, or the ones around it. It’s about the market. Is it a seller’s market? A buyer’s market? Are there many distressed properties in the area? With RPR’s Market Activity search, you can see what that market has been doing over the last week, month, or three months.
  3. Leaving a lasting impression: Now that you have all this concrete data, you can include it in a custom branded RPR Seller’s Report. From data on the property itself, to detailed information about each comparable property, to specific market activity, the RPR Seller’s Report takes all of this data and includes it in an easy-to-read, comprehensive report. Is your client not one for many details? No problem. Only include the elements your client is looking for in the report. It’s all up to you. You can even include your resume by removing page numbers and sliding it right under the cover sheet of the printed report.

And if you arrive at your listing appointment, take a tour of the property and discover the sellers forgot to mention that recent kitchen remodel when you spoke on the phone, RPR has you covered! Simply pull up the property in RPR on your iPad, laptop or other device, add in the home improvement to add the improvement value in today’s dollars, and rerun the report before you even go over it with your clients!

RPR gives you data, flexibility and remarkable reports all in one location. So take a customized RPR Report to your next listing presentation. Your clients will be impressed and you’ll leave with a listing.

*Historical listing photos available if your MLS is partnered with RPR.

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