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  • Enter an area in the search bar, choose For Sale or For Lease, and Closed in the Type/Status filter. To include public record sales, select “Include public records sold.”

    The timeframe will default to three months back, but you can click into the date field and change the timeframe to This Month, Last 30 Days, Last 3 Months, Last 6 Months, Last 12 Months, or create a Custom Date Range. Click the buttons below to go directly to the information on this page to learn more.

    Closed Search

    Enter an area in the search bar, choose For Sale or For Lease, and Closed in the Type/Status filter. To include public record sales, select “Include public records sold.”

    The timeframe will default to three months back, but you can click into the date field and change the timeframe to This Month, Last 30 Days, Last 3 Months, Last 6 Months, Last 12 Months, or create a Custom Date Range.

    The search results will show all the listings that closed in the date range selected in the Type/Status filter. Clicking on an address will open the Property Information page.

    The Property Information page will populate with the listing data from the listing you selected in the search results. See the closed date and price, Listing ID, listing history, description, schools, property features, etc.

    Is the Property Currently Listed?

    If the property is currently listed, the Multiple Listings section will display in the right panel of the Property Information page.

    Click the blue Listing ID to populate the page with the current listing data.

    Recently Closed

    You can customize your search results by choosing the timeframe a listing is considered “Recently Closed”. Go to your Profile and select Settings, then use the slider to set the “Recently Closed” status to 7, 14, 30, 60, 90, 120, or 180 days.

    Listings that close within the timeframe you selected will show a “Recently Closed” flag and are represented by a blue square. Listings that close after the selected  timeframe are represented by a gray square.

    The first property in the above screenshot is within the selected “Recently Closed” timeframe, while the second property is one day outside of the timeframe.

    Frequently Asked Questions

    A listing’s status moves from “Closed” to “Off Market” 270 days after closing (about nine months).

    Need Help?

    If you need additional assistance, contact RPR Member Support at (877) 977-7576 or open a Live Chat from any page of the website.

  • Sentrilock and RPR Team up to Offer Easier Property Access

    As a Sentrilock customer, you know the importance of quickly and easily accessing a lockbox when your client needs to see a property.

    As an RPR user, you know the importance of sharing accurate, insightful property data with your clients.

    What a great pair Sentrilock and RPR make together! Open a lockbox and instantly get a property report to share with your client. It’s a seamless way to help your client review a property’s features as you tour the property with them.

    In this webinar, expert trainers will:

    • Show you how to make sure your Sentrilock App is properly set up to integrate with RPR.
    • Review some of the key features of the Sentrilock app.
    • Explore the components of an RPR Property Report and review some of RPR’s top features.

    It's Your NAR Member Benefit

    Remember, RPR is a member benefit offered by the National Association of REALTORS®. You’ve already paid for it—you should be using it!

  • Recently Closed

    You can customize your search results by choosing the timeframe a listing is considered “Recently Closed”. Go to your Profile and select Settings, then use the slider to set the “Recently Closed” status to 7, 14, 30, 60, 90, 120, or 180 days.

    Listings that close within the timeframe you selected will show a “Recently Closed” flag and are represented by a blue square. Listings that close after the selected  timeframe are represented by a gray square.

    The first property in the above screenshot is within the selected “Recently Closed” timeframe, while the second property is one day outside of the timeframe.

    Need Help?

    If you need additional assistance, contact RPR Member Support at (877) 977-7576 or open a Live Chat from any page of the website.

  • Search for listings within an MLS, CIE, or listing data provider using our Organization search filter. Go to the advanced search filters and select one or more options from the drop-down menu.

    Choose to search within:

    • Your MLS or CIE

    • MLSs, CIEs, and listing data providers that share with your MLS or CIE

    • MLSs, CIEs, and listing data partners that share with all REALTORS®

    Select the “More Filters” button at the end of the Search Bar.

    Scroll down the page until you reach “Organization.” Click the arrow in the drop-down menu to view all the MLSs, CIEs, and listing data providers you have access to—only those you have access to will show in the drop-down menu. Select as many as you would like to search within.

    Data Sharing in RPR

    Follow these steps to learn more.

    Go to your Profile Menu and select Profile.

    Scroll down to the MLS or CIE Info section, then click Listing Data Access: You can view On Market Listings and Historical Data.

    Make a selection from the Filter drop-down menu to see MLSs that share or don’t share with me or see all MLSs. You can choose any one of the 50 States.

    Frequently Asked Questions

    Click on the links below

    CIE stands for Commercial Information Exchange.

    Need Help?

    If you need additional assistance, contact RPR Member Support at (877) 977-7576 or open a Live Chat from any page of the website.

  • Articles of Interest

    Click on the links below

    Frequently Asked Questions

    Click on the links below to learn more

    CIE stands for Commercial Information Exchange.

    Need Help?

    If you need additional assistance, contact RPR Member Support at (877) 977-7576 or open a Live Chat from any page of the website.

  • This release delivers an improved report workflow, better performance, refreshed data, and a few bug fixes. Read on to learn more.

    RPR Mobile® App

    Report Elements

    Customize your RPR reports on the go with just a few taps! We have improved how an element is selected when creating a report. In step 2 (Pick Data), tap the box next to the elements you want to include. A check mark will appear in the box. Tap the box again to remove an element.

    Data Updates

    • Neighborhood and Residential Boundaries: We have updated the residential, neighborhood, and ZIP Code boundaries used on maps and in searches. This data is provided by Precisely and is updated quarterly.

    • Commercial Tenant Data: This release updates tenant data for commercial properties to the latest information from SMR Research.

    • School Reviews: The quarterly refresh of school data, provided by Niche, includes updates to school ratings and community reviews. We have also updated our school district boundaries, which Precisely supplies quarterly.

    If you would like to learn more about RPR, please see our Learning Resources where you will find video tutorials, marketing strategies, step-by-step knowledge base articles, and printable guides.

    RPR version 3.14 will be released on March 20, 2024.

    Need Help?

    If you need additional assistance, contact RPR Member Support at (877) 977-7576 or open a Live Chat from any page of the website.

  • Search for listings within an MLS, CIE, or listing data provider using our new Organization search filter. Check out the new Market Trends Learn Menu, and the many data updates in this release. We also have improved performance and fixed a few bugs. Read on to learn more!

    Website

    Organization – Search within an MLS, CIE or listing data provider

    Search for listings within one or more Organizations (MLS, CIE or listing data provider). Go to the advanced search filters and choose to search within:

    • Your MLS or CIE

    • MLSs, CIEs, and listing data providers that share with your MLS or CIE

    • MLSs, CIEs, and listing data partners that share with all REALTORS®

    Select the “More Filters” button at the end of the Search Bar.

    Scroll down the page until you reach “Organization.” Click the arrow in the drop-down menu to view all the MLSs, CIEs, and listing data providers you have access to—only those you have access to will show in the drop-down menu. Select as many as you would like to search within.

    Did you know?

    Commercial and Resimercial practitioners can view For Sale and For Lease listings provided by our Commercial Data Partners.

     

    Market Trends – Learn Menu

    The Learn Menu has been added to the Residential Market Trends search and results pages. The Learn Menu provides videos and information specific to the website page you are viewing, with options to access more training materials in a new browser tab.

    • View More Ways to Learn: Select this button to find video tutorials, e-books, and printable guides.

    • Search Quick Answers: Select this button to search the knowledge base for information, step-by-step instructions, release notes, and more.

    Data Updates

    • Neighborhood and Residential Boundaries: We have updated the residential, neighborhood, and ZIP Code boundaries used on maps and in searches. This data is provided by Precisely and is updated quarterly.

    • Walkability Scores: Walkability Scores, provided quarterly by Precisely, have been updated.

    • Commercial Tenant Data: This release updates tenant data for commercial properties to the latest information from SMR Research.

    • School Reviews: The quarterly refresh of school data, provided by Niche, includes updates to school ratings and community reviews. We have also updated our school district boundaries, which Precisely supplies quarterly.

    • Congressional Senator and Legislator Names: We have updated the names of representatives who have filled vacant seats.

    Articles of Interest

    Click on the links below

    If you would like to learn more about RPR, please see our Learning Resources where you will find video tutorials, marketing strategies, step-by-step knowledge base articles, and printable guides. 

    RPR version 2.30 was released on March 19, 2024.

    Need Help?

    If you need additional assistance, contact RPR Member Support at (877) 977-7576 or open a Live Chat from any page of the website.

  • RPR presents Market Madness… where a $500 gift card is up for grabs!

    We’re putting a fun twist on the annual college hoops tourney and the upcoming spring housing market. This contest allows RPR users to predict advancing teams in the March Madness college basketball tournament. They will also provide specific Market Trends data points for the team’s home court city.

    Each round, comment your pick with the correct Market Stat for one point. If your team advances, earn a second point. Every point is an entry into the contest. It’s time to engage, predict and win!

    Prizes in the drawing include a $500 gift card, five $50 gift cards and RPR swag.

    How RPR’s Market Madness Contest Works

    We’ve made the contest super easy to play–no bracket busting here!

    Selection and Data Points: On designated dates aligning with the start of March Madness rounds, RPR will post on social media, including Facebook, Instagram and Linked In. Look for these posts to make your winning team pick, and to enter the corresponding Market Trends data point.

    Participants earn points (entries) by commenting on these posts with their team pick to advance from the upcoming games and a Market Trends data point specific to the team’s home court city. The required data point will change with each round. You can participate in every round, and you can enter the contest at any round. Your team does not have to advance for you to enter the next round. Here’s how the scoring and accumulation of points works:

    • Scoring Points
      • 1 point for including the correct market trend stat for the chosen team’s home court city in your comment
      • 1 additional point for correctly picking a team that advances to the next round
    • Round Dates and Data Points
      • First Round Selection Sunday (Post: March 17th) Games: March 19th – March 22nd.
        Data point – Median Sold Price
      • Second Round (Post: March 22nd)
        Data point – Months of Inventory
      • Third Round: Sweet Sixteen (Post: March 24th)
        Data point – List to Sold Price Percentage
      • Fourth Round: Elite 8 (Post: March 29th)
        Data point – Median Days in RPR
      • Fifth Round: Final 4 (Post: April 1st, Game on April 6th)
        Data point – Month over Month Change % of Months of Inventory
      • Final Round: Championship Game (April 7th Post, Game on April 8th)
        Data point – Number of Active Listings
    • Prizes
      • First Prize: 1 winner will win a $500 gift card + RPR swag (t-shirt or water bottle)
      • Second Prize: 5 winners will win $50 gift cards + RPR swag (t-shirt or water bottle)
      • Third Prize: 10 winners will receive RPR swag (t-shirt or water bottle)
    • Winner Announcement: Winners will be announced on April 9th.

    View full contest rules.

    Enter the RPR Market Madness Contest

    It’s time to pick some winners and post some stats! Be sure to enter and play RPR’s Market Madness contest for a chance to win. Keep an eye on RPR social media posts to make your picks and comment to earn your entries.

    RPR’s Market Trends is a collection of local housing market data that REALTORS® can access with just a few clicks. Conduct a search, by a ZIP code or neighborhood name, to see important housing stats such as List to Sold Price Percentages, Inventory Levels and Median Sold Price. Then easily share these numbers with your clients and prospects by tapping a button.

    Try it now!

  • In an industry as dynamic and competitive as real estate, MLSs play an essential role in ensuring that REALTORS® have access to the tools and resources necessary to thrive.

    One such tool is RPR View from RPR (Realtors Property Resource®), the industry’s largest data share platform, designed to streamline how listings are shared and accessed across markets.

    With over 1,144,000 REALTORS® benefiting from on-market listing access and an additional 780,000 with access to off-market listings from another MLS within RPR, the platform is a testament to the power of collaboration and innovation in the real estate sector.

    No Cost–Maximum Benefit

    What sets RPR View™ apart is its commitment to providing value without burdening MLSs and REALTORS® with additional costs. This no-cost, easy implementation encourages widespread adoption, allowing MLSs to offer RPR View as an invaluable service to their members, enhancing the value of their services and supporting their success in the competitive real estate landscape.

    Autonomy and Security at its Core

    RPR View champions MLS’s autonomy over their data, offering unparalleled flexibility in determining what information is shared and with whom. This granular control ensures that MLSs can tailor their data sharing practices to meet strategic objectives while maintaining the integrity and confidentiality of their data. The platform’s robust security measures further ensure that MLS data is shared responsibly, safeguarding privacy and fostering trust among all stakeholders.

    Expanding Horizons for Listings

    The reach of RPR View can extend far beyond local markets, offering visibility for listings across neighboring markets or nationwide. This exposure not only benefits brokers and agents by connecting them with a broader audience but also speeds up sales and expands client bases, fostering growth and success in today’s fast-moving market.

    Empowering REALTORS® with Enhanced Services

    By integrating RPR View, MLSs demonstrate a commitment to providing their members with state-of-the-art tools and resources. From streamlining the creation of CMAs and Market Activity reports to offering on-the-go access via the RPR Mobile app, RPR View significantly improves REALTORS® productivity, enabling them to deliver exceptional service to their clients.

    The essence of RPR View™ lies in its ability to foster a spirit of collaboration and cooperation among MLSs, making data sharing more accessible and efficient than ever before. This collaboration not only strengthens the real estate industry by creating a more interconnected community but also paves the way for innovation and shared success.

    Optimize Your Data Sharing

    Connect with RPR’s Industry Relations

    Schedule a chat with RPR’s Industry Relations to review your data sharing permissions.

  • As a real estate pro, distinguishing yourself isn’t just about the listings you secure–it’s also about the insights you offer. Today’s market demands a REALTOR® who can navigate through sensational headlines to present the real, unvarnished truth of localized market conditions.

    This article will focus on how as a REALTOR® you can leverage RPR’s (Realtors Property Resource) Shareable Market Trends and Market Trends ScriptWriter for the data that backs your credentials as a local market expert.

    Let’s explore how you can use these tools to gain a competitive edge and foster trust and credibility with your clients by delivering concrete facts.

    Identifying Your Geographic Farm: A Precise Approach

    To help ensure a successful outcome, it’s important to begin with precision. Use RPR to determine the specific geographic boundaries of your farm area strategically. Consider factors like turnover rates, median sales price, school districts and other notable trends. This initial step is important for tailoring your strategies to the unique characteristics of your chosen farm area.

    Analyze the Market: With RPR’s Shareable Market Trends, dive deep into key metrics such as median sale prices, list-to-sales price percentage, inventory levels, and days on the market. This analysis isn’t just about observing; it’s about identifying patterns, opportunities, and challenges.

    Look for trends others might overlook—this insight will be invaluable to your clients.

    Customizing Market Insights with RPR: A Step-by-Step Guide

    Next, use RPR to zero in on market data specific to your geographic farm or zip code. Pay close attention to sales trends, price fluctuations and other economic indicators. This data will help form the backbone of your market analysis, enabling you to provide informed, accurate advice to your clients.

    Imagine you notice the sales trends over the past six months that show a steady increase in the number of homes sold. At the same time, you observe slight price fluctuations with an overall upward trend in median sale prices, indicating a growing demand. Economic indicators, such as a recent decrease in local unemployment rates and the announcement of a new public park, suggest a strengthening economic environment.

    By analyzing these factors together, you can advise potential sellers that it might be an opportune time to list their property, given the rising demand and improving economic conditions. Similarly, buyers could be informed about the potential for property value appreciation in this neighborhood, making it an attractive purchase opportunity.

    Print it Out: Leverage RPR’s tools to generate customized market trend reports. These should highlight the unique aspects of your area, tailored to the interests and concerns of homeowners and potential buyers. Your ability to provide these personalized insights will set you apart as a knowledgeable and resourceful REALTOR®.

    Engaging Your Community with Data: Beyond the Basics

    The Market Trends ScriptWriter is your ally in deciphering the local market for your audience. Create informative videos, blog posts, newsletters and social media content that informs and engages. Focus on how current trends specifically impact buyers and sellers in your area, using language that is accessible and relatable.

    Visual Storytelling: Incorporate Shareable Market Trends visuals into your presentations and online content. These visuals can simplify complex market dynamics, making your message more engaging and understandable. Remember, a picture is worth a thousand words, especially when it helps clarify the state of the market.

    Building Trust Through Transparency: The Ethical Use of Data

    Use RPR data to address and correct common misconceptions about the real estate market in your geographic farm. Your goal is to be the source of truth against sensationalized media narratives, providing balanced and factual insights that help build a foundation of trust with your clients.

    Consistent Communication: Maintain regular, transparent communication with your farm area. Update your clients on market trends and insights, always focusing on how these trends could impact their property values and real estate decisions. Your consistency and reliability as a source of information will further establish your reputation as a trusted advisor.

    Becoming the Undeniable Local Expert: Engaging and Personalizing

    Take your expertise offline by organizing local events or go online with webinars. These gatherings are a great way to present your findings, engage with the community, and answer questions in real-time. Personal interaction can significantly enhance your reputation and client trust.

    Additionally, embrace the power of visual communication by utilizing the Canva templates we’ve created specifically for you. These templates help you easily create eye-catching postcards or social media posts highlighting local market trends.

    By sending these personalized, data-driven visuals to your farm area or sharing them online, you’re not just sharing information, but sparking conversations and reinforcing your role as the local market authority. This approach allows you to blend digital engagement with traditional outreach, ensuring your market insights reach your community in the most effective way.

    Leverage Testimonials: Don’t hesitate to share success stories from clients who have benefited from your expertise and the accurate market insights provided. These testimonials serve as powerful endorsements of your skills and knowledge, reinforcing your status as the go-to-market expert.

    A Call to Action for REALTORS®

    The role of a trusted, knowledgeable advisor in today’s real estate market cannot be overstated. By leveraging RPR’s Shareable Market Trends and Market Trends ScriptWriter for your geographic farm area, you can transform your approach to real estate: guiding, informing and reassuring your clients with unparalleled insights.

    This isn’t just about being a REALTOR®–it’s about being a trusted partner in your client’s real estate journeys.

  • Real Estate Turnover Calculator

    Neighborhood Comparison

    Neighborhood Number of Homes Homes Sold Turnover Rate (%) Total Cost of Mailing ($) Avg DOM Hotness Actions
  • As a REALTOR®–a self-employed entrepreneur and small business owner–you probably don’t have a huge marketing budget.

    However, as an individual real estate agent, you need to be a master of self-promotion. You need to stretch your budget as far as possible, and take advantage of no-cost resources at every step. And RPR, Realtors Property Resource, is here to help you do it!

    In fact, with RPR you can create all kinds of marketing materials, including digital and printed items, that are jammed with local market insight. And you can produce them in very little time, at no additional cost.

    This article is how RPR can be your all-in-one, in-house marketing agency, by utilizing:

    • Shareable Market Trends
    • Market Trends ScriptWriter
    • Canva templates
    • Mailing labels

    RPR: your one-stop-shop for creating market update materials

    To successfully reach your targets with your message, you don’t need to hire a full-service marketing team. And you don’t need to exhaust yourself toiling away for hours trying to conduct research, write copy, design layouts and create content.

    What you need is a trustworthy source that offers up-to-date, hyper-local market statistics. A place to easily view market data to spot trends and gather insight. And a place that offers tools and templates that can help you build marketing materials that convey these market stats to your clients and prospects. That place is RPR!

    Residential Market Trends

    The first place you need to go is RPR’s Residential Market Trends. Once you’re logged into the site, click Research in the upper navigation bar, and then select Residential Market Trends. Check out this link for a special guided tour of how to use this tool.

    If you’re a regular visitor to our blog, we know we’re in broken record territory when it comes to how much we emphasize the RPR Market Trends. Well–it’s because they’re important!

    Shareable Market Trends contain vital market information such as the Market Trends Indicator with key details on Month’s Supply of Inventory, List to Sold Price Percentage, Median Days in RPR and Median Sold Price. Conduct a search as macro as a county, or drill down to ZIP codes and neighborhood names to define your area. (Note: To ensure that you’re providing the most up-to-date Market Trends information, try gathering Market Trends data at or around the 7th of each month.)

    You’ll get an up-to-date snapshot of a local market and be able to point out key metrics that can really help position you as a source of truth in all types of real estate marketing. By keeping tabs on your market on a monthly basis, you can establish yourself as a trusted, local market expert.

    And you can easily communicate these points with the…

    RPR Market Trends ScriptWriter

    Again, we’re beating that Market Trends drum!

    With the AI-powered Market Trends ScriptWriter, you take your local market search, then you get to tap a very powerful button: “Create Script”!

    Make your audience, tone and category selections, and you’re almost instantly provided with personalized video scripts, engaging social media content and detailed metrics analysis. Even better, you can take the text that is churned out for these categories and easily repurpose it for other types of marketing communications.

    For example, take out parts of the video script and use that copy to create headlines and bullet points for social posts, emails, digital ads, postcards and mailers, or even print ads. Just make sure you remove all the video direction text and all the first person language. You can do the exact same thing for the social media posts: take out the emojis and use the copy to create marketing messages!

    Also, be sure to add your own brand voice into any messaging you create or version from the Market Trends ScriptWriter tool. Check out this article for more on that: How to add Your Brand Voice to RPR’s Market Trends ScriptWriter.

    Now that you’ve got the words, it’s time to create some visuals…

    Free Canva templates from RPR

    Now that you have some local market insight to share, including charts, stats, graphs and text, you need to deliver that information in an eye-pleasing layout. And RPR makes it super easy with our pre-designed Canva templates.

    What is Canva? Canva is a web-based tool designed to help you build graphics for social media, presentations, brochures and more. They also provide thousands of preset layouts that can be adapted, or you can start your design from scratch. And they offer a free plan that will get you started. RPR has taken the Canva layouts and made an entire collection of templates that you can customize and fill in with your local market stats and info.

    To get started, visit the “Canva Templates” section of the RPR blog. Here you’ll find everything you need to quickly create digital graphics for a market update. Just pick a design that catches your eye, and start dropping in your market numbers and your contact information, etc. Keep in mind, you will need to create a Canva account, but it’s pretty painless and there’s a free version that lets you use all of the RPR-created templates. You can always upgrade your account with Canva if you want to get more advanced in your designs and layouts.

    Click here to attend a special RPR webinar on creating Canva materials for your marketing efforts.

    You can use these visual graphics digitally, for social media posts, ads, emails and on websites. Or you can print them out as flyers or postcards (postcard layouts are an option in the Canva section of the blog), and deliver them the old fashioned way…

    RPR Mailing labels

    Now that you have the materials and a message, you need to deliver it! Of course, for digital items you simply upload and/or post. But many agents find that direct mail continues to play a crucial role in marketing outreach in competitive markets. And RPR is a perfect way to do it!

    With the RPR Mailing Labels feature, you can create up to 2,000 mailing labels per month–for free! Use them for actual label printing at home, or export the owner information from your RPR search results into a CSV list and hand them off to your local printer.

    These ready-to-print mailing labels are perfect for farming, prospecting or direct mail marketing within custom geographies. Here’s how:

    • Conduct an area search, then use filters to narrow it down or use a previously saved area, such as a farm area
    • Sort your results using the “List View” and click “Mailing Labels” once you have the right number of addresses
    • A pop-up window appears; then choose your label type or a CSV file
    • Hit “print” and remember, you have 2,000 EACH MONTH to use

    Use RPR to research, craft and deliver marketing messages

    RPR provides REALTORS® with comprehensive data and analysis tools to help them serve their clients more effectively. While RPR is not exactly an in-house ad agency, it does offer a range of services that can be valuable for marketing and self-promotion.

    RPR can be instrumental in marketing yourself or your listings. As well as providing conversation-creating local market updates that explain the current market and position you as local market expert. Get in the RPR sandbox and start creating today!

  • Empower Your Membership: Key RPR Resources for Association Executives

    As Chief of MLS and Innovation at the Miami Association of REALTORS®, I can attest to the transformative power of RPR’s AI-powered Market Trends Scriptwriter. This cutting-edge tool stands out as one of our top AI resources, enriching our members’ understanding of market trends and equipping them to elevate their business operations and enhance overall customer experiences.
    Liz Sturrock, Miami Association of REALTORS® Chief of MLS and Innovation

    Economic Area Reports

    Discover the power of RPR’s Economic Area Reports, offering both a broad and granular view of economic, consumer, and demographic trends. Choose from Federal Reports for a nationwide perspective or Local Reports for in-depth insights into specific communities.

    • Fuel Advocacy Efforts: Arm yourself with data-driven support for policy advocacy and legislative activities.
    • Strategic Empowerment: Equip your team with the insights needed for meaningful interactions with policymakers.
    • Actionable Insights: From demographic details to economic indicators, get comprehensive data that’s essential for navigating market dynamics.

    RPR Commercial

    RPR Commercial includes over 870K active listings and 56 million off-market properties. Members can transition seamlessly from residential to commercial searches, unlocking instant access to a property database powered by partnerships with leading sites such as CREXi, Biproxi and OfficeSpace.com.

    • Insightful Analysis: Leverage detailed analytics on properties and trade areas to guide strategic decisions and offer valuable advice to members.
    • Commercial Reports: Utilize customizable Commercial Property Reports, Trade Area Reports, and Trade Area Analysis to deliver professional, data-rich insights to clients.
    • RPR Mobile™: Ensure members can access vital commercial property data and reports on-the-go, enhancing productivity and client service.

    RPR App

    Turn your members’ phones into real estate superpowers. They can instantly tap into crucial property and market data, so they’re always ready, no matter where they are. Quick, informed decisions? They’ve got this.

    • Uninterrupted Productivity: Enable your members to stay productive with on-the-go access to a vast property database, ensuring they can respond to client needs and market changes in real-time.
    • Efficiency in the Field: The RPR App enhances fieldwork efficiency, allowing members to pull up property reports, confirm details, and share insights with clients directly from their mobile devices.
    • Technological Edge: Highlight your association’s dedication to innovation by equipping members with the latest in real estate technology, affirming your leadership in the industry.

    We’re Here to Help!

    Fill out the form below, and let us know what you’re interesting in learning more about. A member of RPR’s Industry Relations team will be in touch.

  • Canva and RPR Market Trends

    Easy Marketing Tips for the Spring Market

    Need help with marketing and prospecting? RPR has easy solutions for you using Canva!

    Canva is an easy-to-use way to create social media graphics, flyers and postcard mailers to reach potential clients and customers. The RPR Team has created a suite of eye-catching templates that makes it simple for you to customize for your needs.

    Using monthly market trend data, you can keep your pulse on the market, and with Canva, you can readily share insightful stats with prospective buyers and sellers. From the number of listings and sales, to pricing snapshots, to days on market, we’ll show you how to make these templates your own.

    We’ll demonstrate how to share your market knowledge in just a few quick steps. And we’ll explain how to ensure marketing pieces are properly branded and specific to your target area.

    And best of all? These templates are free!

    Join us to get ready for the spring market and start using Canva and RPR Market Trends today.

    It's Your NAR Member Benefit

    Remember, RPR is a member benefit offered by the National Association of REALTORS®. You’ve already paid for it—you should be using it!
    • Watch this Webinar

  • Tap into your new Message Inbox to stay updated about what’s happening in RPR! We also made many improvements to Search, refreshed data, and made a few bug fixes. Read on to learn more!

    RPR Mobile® App

    Message Inbox

    Find messages from RPR in your new Message Inbox! For example, you may receive an in-app message informing you that the Market Trends charts have been updated. You can dismiss the in-app message and view it later in your Message Inbox. Tap “Menu” then select Message Inbox.

    Search Improvements

    We continue to make enhancements to improve your search experience.

    Articles of Interest

    Click on the links below

    If you would like to learn more about RPR, please see our Learning Resources where you will find video tutorials, marketing strategies, step-by-step knowledge base articles, and printable guides.

    RPR version 3.13 was released on February 14, 2024.

    Need Help?

    If you need additional assistance, contact RPR Member Support at (877) 977-7576 or open a Live Chat from any page of the website.

  • In this release, we have improved the commercial Property Information page, refreshed data, and fixed a few bugs. Read on to learn more.

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    Commercial – Price Per Sq Ft

    In the Property Summary of a Commercial lease listing, we now provide a precise $/Sq Ft value instead of a rounded number.

    Commercial – Financial Details 

    An information bubble added to the Financial Details section on commercial properties includes a brief description and a link to a knowledge base article that defines each term.

    If you would like to learn more about RPR, please see our Learning Resources where you will find video tutorials, marketing strategies, step-by-step knowledge base articles, and printable guides. 

    RPR version 2.29 was released on February 14, 2024.

    Need Help?

    If you need additional assistance, contact RPR Member Support at (877) 977-7576 or open a Live Chat from any page of the website.

  • The real estate market is known for being dynamic, with prices and inventory levels constantly changing. For REALTORS®, the key to success is making well-informed projections based on solid data. RPR (Realtors Property Resource®) serves as an invaluable tool, offering a depth of historical and current market data that can provide clues to what lies ahead.

    In this article, we’ll explore how leveraging RPR Market Trends and other vital data points can inform the decision-making process and help you craft strategies that align with the expected ebb and flow of future market conditions.

    The Predictive Power of Historical Data

    While historical data isn’t a blueprint for the future in real estate, it often provides valuable clues that can help shape our forecasts. By analyzing past and present data, REALTORS® can recognize signs of what’s to come.

    For instance, a consistent decrease of Median Days in RPR in a specific area can indicate increasing buyer interest, prompting a strategy to price new listings competitively.

    Key Market Trend Indicators for Anticipating Future Changes

    When starting, there are so many metrics to choose from, but two key indicators stand out: Month’s Supply of Inventory and List to Sold Price averages (the average percentage difference between listing prices and final sale prices). These figures do more than summarize the past—they showcase potential future developments.

    • Months Supply of Inventory: Months Supply of Inventory indicates how long the current inventory would last at the present sales rate if no more listings were added. A low number suggests a seller’s market and a high number points toward a buyer’s market. Take, for example, an inventory that decreases over consecutive months—this trend could signal a growing seller’s market. By recognizing this early, a REALTOR® might advise sellers to list sooner or buyers to act fast. RPR’s graphs turn complex data into visual stories that are easy to read and act on.
    • Average List to Sale Price: Looking at past List to Sold Price Average Percentages offers a clear picture of the market’s bargaining behavior. If this percentage rises, sellers gain more negotiation power, and listing prices should be set accordingly. Average Sold Prices serve as the benchmark—when aligned with a specific neighborhood’s pricing trends, REALTORS® can more accurately advise clients on offers to make or accept.

    Time on Market and Seasonal Forecasts

    Median Days in RPR can be a powerful metric to estimate better how quickly properties will sell in the future. A downward trend typically indicates increasing demand, leading to a faster-paced market. For instance, a REALTOR® observing a shortened time on the market during spring can capitalize by listing properties when buyer activity begins to climb. Seasonal graphs in RPR help predict these cyclical shifts, aiding in timing the market perfectly.

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    See Market Trends in Action

    Get a close look at the dynamic real estate landscape with RPR's Market Trends.
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    Short-Term vs. Long-Term Market Changes

    Market analysts know the devil is in the details of short-term (last month) and long-term (12-month changes) trends. While the former offers a snapshot, the latter shows the market evolving. For example, if condo sales are on the rise over the last month but single-family homes have seen steady growth over a year, REALTORS® can tailor their property focus and marketing campaigns to align with these trends.

    Incorporating Additional Economic Indicators

    No market exists in a vacuum. Supplementing RPR data with additional economic indicators like mortgage interest rates or local employment stats paints a more complete picture. For instance, a low unemployment rate might encourage higher listing prices due to increased buying power—RPR’s integration of these economic elements ensures REALTORS® have a comprehensive view.

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    Take Market Trends Further

    For those eager to dive deeper into Shareable Market Trends, there are lots of resources available. Visit RPR’s learning center for a webinar, tutorials and ebooks that will sharpen your analytical skills.

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    Use RPR’s Historical Data to Anticipate Future Market Trends

    Predictive analytics is no longer just an advantage—it’s necessary for REALTORS® who want to thrive in a competitive marketplace. By interpreting RPR Market Trends, you’ll understand where the market has been and, more importantly, where it’s headed.

    Embrace RPR’s historical data to create a vision for the future, and let its powerful insights inform your strategic decisions.