When you design a new logo, you invariably hear it all... and everyone has an opinion. Now, I could give you an essay on what makes a strong logo. It's relevance and meaning, the finer points of typography, colour theory, and the designers fave... "white space". But the thing with logos is that doesn't matter to most people. When you see a logo, you tend to have an opinion - most often, you simply like it or you don't... it's a gut reaction. If it's a memorable logo it [Read more...]