RPR New User Series: Build and Brand Your Business With RPR Reports

To say that RPR offers a robust set of sophisticated reporting tools is an understatement. In fact, no other platform offers the scope and sophistication that RPR reports carry, as well as the ability for its users to customize those reports with a personal photo, logo, personal notes and contact information.

Welcome to RPR Reports, Part VII of our eight-step series of articles for new and seasoned RPR users.

RPR reports can be created, saved, and then texted, emailed or printed from your iOS or Android device, i.e., desktop, laptop, smartphone or tablet … anytime, anywhere. And you get to choose what is and isn’t included in every single report generated in addition to customizing reports with your name, photo, logo and notes. That level of customization, and, as we will see moving forward, simplicity, is unmatched in the real estate industry. And it’s here, at your disposal, as a member benefit.

Here’s a breakdown of the various RPR report options, including an overview and its relevant datasets. Learn how to generate each report in the Appendix section.

Property Report

Look to RPR’s Property Report for a summary of a property’s characteristics, such as values, foreclosure activity, market statistics, demographics, property history, taxes and school information. The report also includes before-and-after photos.

Seller’s Report

The Seller’s Report is a tool for listing presentations, similar to a CMA. It reviews the subject property, shows the condition of the local market, presents comparable properties for side-by-side comparison, recommends a pricing strategy and shows estimated seller proceeds.

Property Flyer

A handy tool for open houses, buyer’s tour and even that new lead that you want to respond to right away, the Property Flyer is a quick and easy way of marketing any property.The Property Flyer is a marketing piece for an individual property featuring a photo selected by the user, property information, a description supplied by the user or from our system, a locator map, and the user’s contact information and branding.

Mini Property Report

RPR’s Mini Property Report is a popular tool used at Open Houses. It is a slimmed down version of our more comprehensive Property Report and offers just enough data about the property to give clients a solid understanding of the area, and insight into how you came to the list price via comps.

Valuation Workbook

The Valuation Workbook offers a more in-depth value of a property and can only be generated only when a Sales Comparison Analysis has been created. The workbook can be submitted as backup material to a lender or shared with a client. Like all RPR reports, the workbook can be customized to reflect your unique brand as well as the elements you’d like to include.

Market Activity Report

The Market Activity Report presents a profile of the changes in a local real estate market based on listing information and MLS data. The report includes samples of active, pending, sold, expired and distressed properties, as well as recent price changes and upcoming open houses for a period of up to three months.

Neighborhood Report

RPR’s Neighborhood Report provides an in-depth portrait of the people who live in a target area, in addition to key indicators such as job growth, unemployment, cost of living, commute times and climate. The report also includes median list and sales prices, listing and sales volumes, and per square foot pricing on sold homes.

The Neighborhood Report is presented in a visually appealing chart/graph layout.  And to make those visual representations easy to understand for your client, each one is accompanied by an About this Data section that describes the type of data included, where RPR receives the data from, and the last time it was updated.

School Report

The School Report summarizes student populations, testing outcomes, parental reviews, ratings, and contact information about a public or private school. Compare schools within a district or a specified radius, and/or select up to 20 nearby listings to include in the report. Data is sourced through GreatSchools and school and district boundaries are provided by Maponics.


Here’s how to create your customizable, client-friendly RPR reports.

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  1. […] you know that with Realtors Property Resource (RPR), you have access to eight different types of reports that you can share with clients or colleagues? RPR reports can be emailed, texted, printed or even […]

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