What is Upstream?

Upstream is a broker initiative to create a single point-of-entry for inputting, managing and distributing listings at the brokerage level. Upstream works with the National Association of Realtors® (NAR®) and Realtors Property Resource® (RPR®) to leverage its nationwide, parcel-centric platform to power this new service.

The Current Challenge

Today’s listing distribution model is fragmented. Brokerages find themselves forced to enter listing data into one or more MLS systems, internal systems, real estate portals, and other third party sites.

The Upstream Solution

Upstream will provide real estate brokerages with the ability to enter and store data in one place, and then distribute that data according to their company’s specific business rules and needs.