The RPR Guide to a Successful Listing Presentation

Sellers want to know your listing presentation is based on a keen sense of the market, an expertise in determining value, and your ability to bring a deal to closing in the shortest time and at the highest price possible.

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Research the Subject Property: For a clear indication of where the property has been and what its future could hold. From historical photos and mortgage records to current values, tax info, neighborhood and school data, distressed info and more.
The RVM® and Confidence Score: Go beyond traditional AVMs with the one and only REALTOR®-owned, automated valuation product.1:37
Refine the Value of a Property: Create a customized valuation with flexibility. Adjust property info to reflect current characteristics, home improvements, market conditions and the home’s condition.2:59
Comparative Analysis: Create a price or price range based on comps and market information, as well as your knowledge of the property, neighborhood and market.6:01
Generate a Seller’s Report: The total package, customized with your brand. Options include side-by-side property comparisons, pricing strategy, local market conditions, and more.2:11
RPR App: Customize Cover Photo: Use your phone or tablet to easily snap and upload photos of the home, then choose your favorite for the report’s cover.1:56
RPR App: Working your presentation: Anticipate and respond to every change in direction with RPR Mobile.2:09