AI Is Changing How You Work and How Clients Find You
Clients ask AI for answers before they call you. Pricing talks are more skeptical and data driven. You need to show up first and advise best.
But you’re already stretched thin with showings, negotiations and client meetings. You don’t need another platform to learn or more complexity to manage.
RPR’s AI tools fit your rhythm and make your work sharper without adding complexity. They help you deliver faster insights, explain pricing with clarity and stay visible where clients and AI are looking.
All included with your NAR membership. No extra subscriptions. No steep learning curve.
Market Trends ScriptWriter (Residential)
Turn market data into client confidence
Turn data and stats into dynamic content that drives referrals. This AI-powered tool takes your market’s trends and instantly creates a full marketing campaign: blog articles, social graphics, short-form videos, client emails, PowerPoints and PDFs. Whether you’re farming a neighborhood or prepping for a pricing conversation, ScriptWriter keeps your voice in the market and your brand top of mind.
Trade Area ScriptWriter (Commercial)
Turn trade area insight into deal‑closing content — fast.
Whether you’re advising a developer, pitching a tenant or meeting with local officials, trade area data alone won’t seal the deal—it needs to speak to your audience.
That’s where RPR’s Trade Area ScriptWriter comes in. It transforms demographics, income, lifestyle and foot traffic data into client-ready content: slides, videos, insight sheets and social graphics…all tailored to the people you’re trying to reach. You pick the audience. RPR builds the story. In minutes, you’re presenting insights that win confidence and move deals forward.
AI Property Insights (RPR Mobile™)
Be the most prepared agent at every showing
Pull up a listing and RPR AI builds a branded summary in seconds tailored to your voice and your audience. Use it to prep for tours, respond to leads or give investors what they need to act. No more filler. Just fast, fluent insights that make you sound prepared—anytime, anywhere.
AI CMA (RPR Mobile™)
Whether you're sitting with a seller or coaching a buyer, pricing conversations demand speed, strategy and trust. That’s where RPR's AI CMA comes in—designed from the ground up for mobile-first use, it helps you clarify the market and justify pricing decisions right from your smartphone.
Compare comps, highlight the differences, and choose your strategy with clear, AI-backed reasoning. All editable. All in your control.
And when you’re ready, one tap turns it into a client-ready CMA report.
Build Trust. Save Time. Stay Visible.
Let’s face it. AI isn’t going away. But that doesn’t mean you need to become a content creator, data scientist or marketing machine. You just need a rhythm that works.
RPR’s AI-powered tools aren’t here to replace you. They’re here to amplify your voice and cut your prep time so you can stay visible and valuable without burning out.
Here's how top agents use it in 12 minutes a week:
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Start by searching for Market Trends or Trade Area insights
Get the pulse of your market fast. -
Use ScriptWriter to create a short video, post or email
No blank screens. No guesswork. -
Share it once and reuse it everywhere
Social, newsletter, buyer tour—done. -
Bring the same insight into your next appointment
Confidence your clients can feel.
That’s it. No complex setup. No content for content's sake.
Just real-time intelligence you can use in conversation and leave behind in your digital footprint.
Be the Agent AI Recommends
The rules of real estate are changing. Today’s buyers and sellers are asking AI for answers—and those tools are pointing to agents who show up with local insight, strong branding, and consistent content.
This guide shows you how to become that agent.
Learn to use AI the right way: to save time, stay visible, and win trust at every stage of the client journey.
