Lead Generation with Dynamic Market Activity Reports

Table of Contents

Your Step-by-Step Lead Magnet Plan

With one simple form and one dynamic report link, you can start generating leads from your website, emails, or social media—no tech team required.

This guide walks you through everything step-by-step, so you can set up a gated Market Activity Report that automatically delivers fresh, local insights in exchange for contact info.

Whether you’re an experienced agent or just starting out with lead capture, this is your playbook.

Why This Strategy Works (Now More Than Ever)

This resource supports the RPR webinar: Market Activity Report for Lead Capture: A Step-by-Step Strategy.

It’s also inspired by the success of agents like Nicole Nicolay—who uses RPR’s dynamic reports to capture warm leads directly from her open house visitors and email audience. Read Nicole’s story here.

RPR’s new Next Gen Reports, including the Market Activity Template, now include dynamic links—which means you can create one report, share a single link, and let the system do the updating.

These links refresh every 48 hours, so your leads always see the most current data. No need to regenerate or resend reports manually. That’s why now is the perfect time to build a gated lead capture system around RPR—one that runs in the background while you stay focused on your business.

Whether you’re capturing leads on social, your website, or email, this strategy turns a frequently asked question—”How’s the market?”—into a scalable lead-generation machine.

Easy Ways to Use Dynamic Links

If you’re just getting started, here are a few simple ways to use RPR’s dynamic report links:

  • Email Signature: Add a line like “Click here to see the latest [City] market stats” with your report link.
  • Social Media Bio or Linktree: Drop the link into your Instagram or Facebook profile.
  • Monthly Email Blast: Send one email each month to your farm area with the same link—no updates needed.
  • QR Code on Postcards: Use a QR code that links to your report so curious homeowners can scan and view.

As you grow more confident, you can embed RPR Reports into gated landing pages or automated lead funnels.

Start simple. Build as you go.

Browse Templates

Custom Canva Templates for Your Reports

Create custom pages for your RPR reports or social media in seconds. Customize market trends, add your brand and start turning data into eye-catching visuals.
Browse Templates

Step 1: Check Your Existing Tools

Before choosing a form tool, talk to your website provider or tech specialist. You might already have a built-in solution for lead capture!

Here’s what to say:

I’d like to gate a real estate report behind a lead capture form. When someone fills it out with their name, email, and ZIP code, they’ll get instant access to a Market Activity Report showing local housing trends.

I already have the dynamic RPR Market Activity report link ready to go—it updates automatically every 48 hours, so the content always stays fresh.

Does our website platform or CRM offer a feature to do this? Something that can:

• Show a form
• Deliver a link on the thank-you page or via email
• Optionally send a follow-up email later?

This approach helps you make the most of your existing tech and avoid reinventing the wheel.

If You Don’t Have a Built-in Tool

If your current platform can’t support it directly, ask for help setting up an external form solution like JotForm, Typeform, or Gravity Forms.

Then say this:

If we can’t do it natively, I’m using a tool like JotForm to collect leads and deliver that same RPR report link. I’d love help with:

• Embedding or linking to the form
• Adding a thank-you message with the dynamic report link
• Optionally setting up a follow-up email

Let me know what you need from me to make it happen!

Step 2: Choose Your Path

What this is: You’re picking your starting point—aka, the tool that makes the most sense for how you like to work.

You Are… Use This Tool Setup Time What You Get
Brand-new to this JotForm 15 min Simple form + thank-you screen with RPR link
Want it to look sharp Typeform 20 min Modern design + logic options
WordPress savvy Gravity Forms 30 min Full control, styling, and automation
Email-focused ConvertKit 20 min Email opt-in + automatic report delivery

Not sure? Start with JotForm. It’s easy, and we’ll walk you through it step-by-step.

Step 3: Build Your Form

Now it’s time to set up your lead capture form—the tool that collects names, emails, and areas of interest before delivering your Market Activity Report.

You have two easy options:

  • Want a guided, step-by-step path? Start with our JotForm template. It’s the fastest way to launch, and we’ll walk you through it.
  • Prefer to explore on your own? We’ve also gathered quick-start videos for other popular tools like Typeform, Gravity Forms, and ConvertKit.

Choose what fits your style best—and either way, you’ll be just a few clicks away from capturing your first lead.

Follow The Guided JotForm Setup

Clone this starter form and launch your lead capture system quickly.

Explore Other Tools

Prefer a different platform? Watch a quick-start guide:

Step 4: How to Create a Market Activity Report in RPR

Before you can deliver your report, you need to generate one in RPR. Here’s how:

What You’ll Do

  1. Log in to RPR at narrpr.com
  2. Click Research in the top menu
  3. Select Residential Market Activity from the dropdown
  4. Enter your desired area (City, ZIP Code, or Neighborhood) and click Search
  5. Click Create Report
  6. Choose Market Activity Template (Beta)
  7. Give your report a custom name (optional)
  8. Customize it by selecting your desired filters: market trends, snapshots, market activity, photos, and custom pages
  9. Click Run Report to generate it
  10. After it runs, click Share and copy the dynamic link

Tip: This link updates automatically every 48 hours, giving your clients the freshest market insights each time they click.

IMPORTANT: Use this link in your thank you message, follow-up email or on your landing page.

Launch Checklist

  • I created a Market Activity Report in RPR and copied the dynamic link
  • I chose a lead capture tool (JotForm, Typeform, Gravity Forms, or ConvertKit)
  • I customized my form fields: name, email, and area of interest

  • I wrote a thank you message with the report link

  • I tested the form submission and verified the report link works
  • I set up an autoresponder or confirmation email (optional)

  • I shared the form (website, social, email, etc.)

  • I confirmed new leads are being captured and saved

Nicole’s Funnel Example

Here’s how REALTOR® Nicole Nicolay uses this exact strategy in her business:

  • Generates a Market Activity Report for her local area using the Next Gen template in RPR
  • Creates a lead capture form on her site asking for name, email, and ZIP code
  • Adds the dynamic report link to the thank-you page and a follow-up email
  • Shares the form through social posts, open house QR codes, and email
  • Follows up personally with anyone who opens or clicks the report link

Want to see it in action? Read Nicole’s story on the RPR blog.