How to Turn RPR Market Trends into Pro “How’s the Market?” Videos with a Free Video Editor

Your clients are asking the same question over and over:

“So… how’s the market?”

But they’re not just asking you anymore.

A recent Realtor.com® survey found that 82% of Americans are now using AI for housing market information, turning to tools like ChatGPT and Gemini to make sense of what’s happening. At the same time, those same consumers still say real estate agents are the most trusted and most accurate source of market insights.

That’s the world we’re living in right now:

• Consumers are searching Google, YouTube, social and AI tools for local market answers.
• AI and search engines are surfacing whatever clear, consistent content they can find.
• And yet, when asked who they actually trust most with the truth about the market, people still point to you.

If you’re not publishing local market content on a regular basis, you’re essentially letting everyone else answer those questions for your clients—portals, national media, random influencers and generic AI responses.

That’s where a consistent “How’s the market?” video series changes the game.

• Every month you publish a short, clear update based on real RPR data.
• You share it on YouTube, your site, social and email newsletter.
• Over time, that steady stream of content gives Google and AI-powered tools something solid to latch onto when people ask about your market and it gives your own sphere a trusted, familiar voice to come back to.

You already have everything you need to do this:

• RPR’s Market Trends ScriptWriter to turn your local housing data into a clean, on-message script.
• OpenShot Video Editor, a free, open-source, cross-platform video editor for Windows, macOS, Linux, and ChromeOS, so you don’t have to buy or learn expensive software to get a polished result.

Put them together and you’ve got a repeatable system:

Data to a polished “How’s the Market?” video in under an hour.

This article walks through every step. Open your editor on one side of your screen, keep this guide on the other, and you can ship your first market video today.

Let’s be blunt: the agents winning in this market are the ones who:

• Show up consistently where their clients are (email, social, video).
• Explain what’s happening locally in clear, human language.
• Make it easy for clients to say, “They clearly know this market. I should call them.”

Market update posts help. PDF reports do too. But video:

• Puts your face and voice in the story.
• Lets you explain the why behind the numbers.
• Is easy to save, share and bring up in conversations.

Your unfair advantage is that you’re not guessing. You have RPR. You have actual local market data. ScriptWriter and OpenShot are simply the delivery system.

Before we go step-by-step, here’s the simple tech stack I recommend. I’ll walk through the workflow using OpenShot, because it’s free and works on most platforms. If you already have a favorite editor (iMovie, Final Cut Pro, Adobe Premier, CapCut, Canva, etc.), you can follow the exact same steps in that tool—the workflow is almost identical.

RPR Market Trends + AI ScriptWriter: Your market story on a page

With RPR Market Trends and the AI ScriptWriter, you can:

• Leverage current local stats: inventory, median price, days on market, sold-to-list ratio, months’ supply and more.
• Use ScriptWriter to generate:
  • A clear intro.
  • A plain-English explanation of what’s happening.
  • Simple takeaways for buyers or sellers.
  • A call to action that sounds like you, not a robot.

Instead of staring at a blank page, you start with a data-true script you can tweak in minutes.

As I mentioned above, OpenShot is a free, open-source video editor that runs on Windows, macOS, Linux and ChromeOS. I use it here because anyone can download it and follow along, but the concepts work in any timeline-based editor.

• Cross-platform – the same core experience regardless of operating system.
• Timeline-based – drag clips, images and audio onto tracks, trim them and rearrange.
• Feature-rich but approachable, with:
  • Unlimited tracks/layers.
  • Titles and lower thirds.
  • Image overlays and watermarks.
  • Basic transitions and speed controls.

In other words: enough power to look polished, not so much complexity that agents give up.

Goal of this step: walk away with a tight 60–90 second script you actually want to read on camera, and the RPR charts that will support it visually.

1. Pick your market

In RPR:

• Choose your market area (City or ZIP code)
• Choose your property type (Single family, condo, townhouse, etc.)

You’re defining the “story world” your video will talk about.

1. Run your Market Trends and grab charts for B-roll

Generate the appropriate Market Trends / Market Activity view for that area and property type.

Confirm you can see key metrics such as:

• Market type and months’ supply.
• Median estimated property value.
• New, active, pending and sold listings.
• Median sold price, list price and days on market.

Then capture the exact charts you want to feature in your video:

In the Market Trends view, each section (Market Type, Median Estimated Property Value, New Listings, Active Listings, Pending, Sold, Months Supply, Sold Public Records, etc.) includes:

• Tabs along the top of the chart that switch the view (different metrics).
• A Share link or icon in the upper-right corner of that chart section.

To download a chart:

1. Click the tab for the view you want to show in your video (for example Number of Properties, Price per SQFT, Median days in RPR etc).
2. Click the Share link for that chart section.
3. Choose to export/download the chart as a JPG or PNG.
4. Save it into your project folder with a clear name, such as:

• • scottsdale-85255-active-$per-sqft.png
  • scottsdale-85255-sold-to-list-price.png

These downloaded charts will become your on-screen “B-roll” and overlays once you get into OpenShot.

From your ScriptWriter interface:

• Choose Tone
• Choose Audience
• Choose the Video Script option.

Behind the scenes, ScriptWriter uses the RPR metrics from your search.

Click to generate your script, then:

• Copy it into a document (Google Docs, Word, etc)
• Read it out loud once.
• Make any edits to personalize and perfect it.
• Aim for about 200–400 words (roughly 75–100 seconds spoken).
• Add natural breaks where you might:
  • Show a chart.
  • Cut to B-roll of the neighborhood.
  • Emphasize a key line.

You’re not writing a novel, you’re giving clients clarity.

You have options:

• Print the script and place it just below the camera.
• Display it on a tablet or laptop beneath the lens.
• Use a simple teleprompter app on a phone if you want to read directly into the camera. If you’re on iPhone, apps like Teleprompter or PromptSmart let you paste in your ScriptWriter output and read naturally to the camera. On Android, Teleprompter.com, Nano Teleprompter or Elegant Teleprompter do the same thing.

Whatever you choose, have the script ready before you open your camera app. That’s your unfair advantage…no winging it.

This is where many agents psych themselves out. You don’t need a studio. You just need a clear shot, decent light and a quiet space.

1. Choose your recording device

Both work:

• Smartphone (rear camera) – usually delivers better quality than a typical laptop webcam.
• Laptop/desktop webcam – great if you prefer a seated, “news anchor” style.

Use whatever you can set up quickly and repeat easily every month.

2. Set the scene

A few simple rules:

• Light: Face a window or soft light source. Avoid having a bright window directly behind you.
• Background: Clean and uncluttered, or something on-brand, such as:
  • Office with a few personal touches.
  • Simple bookshelf.
  • Local artwork or a framed market map.
• Framing:
  • Camera at eye level.
  • Head and shoulders in the frame.
  • A bit of space above your head, not miles.

3. Deliver the script in manageable chunks

Don’t chase a perfect one-take.

Instead:

• Record just your intro:
  “Hey, it’s [Name] with your [City] market update for [Month].”
• Record your main market points in one or two takes.
• Record your call to action separately.

If you stumble, keep going. You’ll cut mistakes in OpenShot.

4. Capture optional B-roll

If you have an extra 5–10 minutes, grab a few short clips of:

• A recognizable street or landmark in your market.
• Fronts of homes or neighborhood signs.
• You walking into your office or standing in front of a local view.

These clips are perfect for covering jump cuts or visually illustrating what you’re saying.

5. Transfer your clips to your computer

Use whatever’s easiest:

• Airdrop (Mac + iPhone).
• USB cable.
• Cloud storage (Google Drive, Dropbox, iCloud).

Put everything in a single project folder, for example:

/Videos/MarketUpdate/Livermore-Nov-2025/

Now you’re ready to edit.

In this step, I’ll show the process in OpenShot, but the same structure works in almost any editor: import clips, build a rough cut, add titles, drop in RPR charts and export. [View OpenShot Tutorials]

3.1 Install and set up your project

1. Go to the official OpenShot site.
2. Download the installer for your operating system (Windows, macOS, Linux or ChromeOS).
3. Install and launch OpenShot.

Create a new project and:

• Set the profile to a 16:9 HD option (1920×1080 at 30 fps is a solid default).
• Save your project file inside your Market Update folder.

3.2 Import your media

In OpenShot:

• Look for the Project Files or Files panel.
• Drag in:
  • Your talking-head video clips.
  • B-roll clips.
  • The RPR charts you exported as JPG/PNG.
  • Your logo (PNG with transparent background, if you have one).
  • Optional: a royalty-free background music track.

This becomes your media library for the project.

3.3 Build a rough cut (your main story)

You’ll be working on the timeline. OpenShot’s multi-track editing area that lets you stack video, images and audio in layers.

1. Drag your main talking-head clip onto Track 1.
2. Press Spacebar to play; drag the playhead to move around.
   • When you hit a mistake or long pause:
   • Use the razor/slice tool to cut the clip.
3. Select the unwanted section and delete it.
4. Slide remaining clips together to close gaps.

You’re simply trimming the fat so it feels clean and confident.

3.4 Add titles and lower thirds

Now add simple text that reinforces your brand and context.

1. In the Title menu, create a New Title:

• • For your opening frame:
    “How’s the [City] Market? – [Month Year]”

1. Drag that title onto Track 2 at the very start of the timeline and adjust its length to show for 2–3 seconds.
2. Create a lower third:
   • “[Your Name], REALTOR®”
   • “[Brokerage Name]”
3. Place that lower third:
   • On a higher track (Track 2 or 3).
   • Starting a second after your talking head begins.
   • Lasting 5–7 seconds.

OpenShot includes basic title templates you can customize with your own fonts and colors. Keep it simple: readable font, clean lines, no wild animations.

3.5 Overlay RPR charts and B-roll

This is where the data and local flavor show up visually.

Charts from RPR

Remember those chart images you exported from Market Trends using the tabs and the Share link?

1. Make sure all your saved chart images are imported into the Project Files panel.
2. Drag a chart image onto a track above your talking-head clip (example: Track 2).
3. Position it on the timeline so it appears while you’re talking about that specific metric.
4. Adjust its length (2–5 seconds is usually enough).
5. Resize and move the chart so it briefly fills the screen while you voiceover the stat.

Because every Market Trends section has multiple chart tabs, you can easily pick the visual that best tells the story: a 1-year spike, a long-term trend, months of inventory climbing and drop those images right into your timeline.

B-roll clips

1. Drag clips of neighborhoods, streets or homes onto a track above your main video (also Track 2 or 3).
2. Use them to:

• • Cover any awkward cuts where you removed mistakes or long pauses.
  • Illustrate what you’re saying (“Inventory is tight in Scottsdale” … show Scottsdale scenery).

1. Trim each B-roll clip to 5-7 seconds.

Remember: higher tracks visually sit “on top” of lower tracks. Transparency shows layers beneath—perfect for logos, titles and charts.

3.6 Add light background music (optional)

If you choose to use background music:

1. Drag your music file onto an audio track (for example, Track 4).
2. Lower the volume so it sits well under your voice. You should barely notice it; it’s there to add a little texture, not compete.
3. Fade in at the start and fade out at the end for a smoother feel.

OpenShot supports audio mixing, waveforms on the timeline and basic level controls, so you can dial this in quickly.

3.7 Export your video

When you’re happy with the edit:

1. Click Export Video.
2. Choose:

• • File format: MP4 (H.264).
  • Resolution: 1920×1080. (You can use 1280×720 if you prefer smaller files or faster uploads.)
  • Frame rate: 30 fps (or match your project).
  • Quality: medium to high (you can test a short export if file size is a concern).

Name your file clearly, for example:

city-market-update-2025-12-[your-name].mp4

You now have a finished, branded, data-driven market update video.

This is where the growth mindset kicks in. The asset isn’t just the video; it’s the system you’ve built around it.

1. Publish the full video

Upload the finished MP4 to:

YouTube

• Title: “How’s the [City] Housing Market? – [Month Year] Update”.
• Thumbnail: your face plus a key stat (“Inventory up 18%”).
• Description:
  • Short summary of what’s happening in the market.
  • Your contact information.
  • Links to your website or landing pages.

Facebook / Instagram / LinkedIn

• Upload the video natively (don’t just share a link).
• Add a short caption and a question to encourage comments:
  • “Thinking about selling in [City]? Here’s what the numbers say this month.”

Your website / neighborhood pages

• Embed the YouTube video on your blog or market pages.
• Add a quick text summary and a lead form:
  • “Want a personalized market update for your home? Contact me here.”

2. Spin out shorter clips

From that one OpenShot project, you can:

• Export:
  • A 30–45 second clip focused just on inventory.
  • Another clip focused just on prices or days on market.

Use those as:

• Reels/Shorts on Instagram, Facebook and YouTube.
• Quick teaser posts linking back to your full update or your website.

One 90-second video can easily become 3–5 micro-assets.

3. Reuse ScriptWriter for supporting content

You’ve already done the hardest part, understanding the market and generating the narrative.

Use ScriptWriter to create:

• Market Trends Article (Blog post)
  Use AI ScriptWriter to create a full written market overview, embed the video and drop in the charts you exported from RPR.
• Email copy
  “This month’s [City] market update in your inbox.”
• Social graphics with captions
  Create post or story versions of styled graphics perfect for each platform’s style and format.

Now your data-driven story lives across channels, consistently.

This only becomes powerful when it becomes predictable. Think in terms of a simple, recurring loop:

First week of each month (Stats are updated around the 6th of each month in RPR)

• Run RPR Market Trends.
• Generate your ScriptWriter video script.
• Record your talking-head segments and a bit of B-roll.

Second week

• Edit in OpenShot using the same project structure as last month.
• Export and publish across your channels.

Rest of the month

• Re-share clips.
• Reference the video in listing presentations and CMAs:
  • “Here’s the same data I’m telling the whole market in my monthly update. Let’s apply it to your property.”

Over time, your sphere begins to see you not just as “their agent,” but as the trusted, data-driven voice on the local market.

You’ll hear these from other agents, and maybe from yourself.

“I hate how I look/sound on camera.”
Your clients already know what you look and sound like. They’re not grading production value; they’re listening for confidence and clarity.

“I’m not techy.”
You just learned one repeatable workflow:

RPR + ScriptWriter + Camera + OpenShot = Publish.

You don’t need anything else.

“I don’t have time.”
The second or third run will be much faster than the first. Once you’ve set up an OpenShot project template, you’re mostly swapping in new clips and charts.

Don’t design the perfect series in your head.

Do this instead:

1. Pick one market area you care about.
2. Run RPR Market Trends and generate a ScriptWriter video script.
3. Record a simple 60–90 second talking-head video.
4. Open OpenShot, trim the mistakes, add one title and one RPR chart and export.
5. Publish it. Even if you see ten things you’d do differently next time.

You may never feel completely “ready” for video. But with ScriptWriter doing the heavy lifting on the message and OpenShot giving you a free, approachable editing tool, you’re more than equipped.

Your clients are still asking, “How’s the market?” and now 82% of Americans are also asking AI the same question. The only real question is whether those answers sound like you and reflect your hyper-local expertise.

It’s time they do. Publish one short, data-backed market video every month. Give Google, YouTube and AI something accurate to find and give your clients the story straight from the source: you, backed by real RPR data.