Commercial overview improves efficiency and impresses clients

Deena Zimmerman
Chicago, Illinois

Deena Zimmerman, a Chicago-based commercial broker who specializes in tenant representation, loves to work with people. She has local, regional and national clients that rely on her for not only her expert opinion, but her ability to find the perfect location for their businesses.

The Challenge

Deena was helping a business owner who wanted to open a medi-spa in an area of Chicago that had a specific female demographic and age group. Not being from the local area, the client had already consulted with a third party to get demographic information, but was not satisfied. Not to mention, he already spent weeks waiting for results from the third party.

Enter Deena who quickly began a RPR Commercial search, focusing on the female age group and demographic that would ensure the medi-spa’s success. Knowing her client had already received information elsewhere, and was not easily satisfied, she knew she had her work cut out for her. Fortunately, RPR Commercial’s Trade Area Report allowed Deena to confirm her knowledge with supporting data.

The Outcome

Deena was able to pinpoint one neighborhood that would be a ‘slam dunk’ for her client rather quickly. She provided him with a detailed RPR report to confirm the advice she was giving him. She then learned that her client had already spent thousands of dollars to receive the same information from a third party. He told her, “I wish I had met you sooner. You would have saved me thousands of dollars.” He has since referred her to fellow business owners.

Whether clients are opening their first or fifth business, Deena gets excited each time. “The look they get the day they sign the lease, or have their grand opening, and the fact that I got to be a part of that is the most incredible feeling ever,” she says.

If anything, RPR Commercial confirms the advice that I give my clients. It’s backup data – something they can touch and feel. ”


  • Award winning broker in the Chicago area since 2004
  • Member of the NAR Finance Committee
  • 2010-2011 President of Chicago chaper of Women’s Council of REALTORS®
  • Recipient of the 2012 National Association of REALTORS® National Commercial Award
  • Received the 2012 REALTOR® Achievement award by the Chicago Association of REALTORS®, of which she is also a member of their Board of Directors
Reports identify more than location when developing a marketing strategy.
Leveraging RPR data in a rural, commercial marketplace sets this REALTOR® apart
High-end commercial real estate requires comprehensive knowledge and acute accuracy