Pay it forward style of leadership pays off for Ohio-based broker

Jerry Holden
Mansfield, OH

Jerry Holden, founder and CEO of the Holden Agency, believes good leadership inspires teamwork, builds trust, and instills individual confidence among each member of his team. According to Holden, his responsibility to his agents includes providing them with the highest caliber of data, reporting tools, and marketing resources they need to get the job done.

The Challenge

“I may not have the resources that franchises have …” says Jerry of his independently owned and operated brokerage covering Cleveland, Columbus and Cincinnati, “so in order for me to attract and retain a top-notch teams of agents, I have to be at the top of my game in terms of the leadership I provide and resources I bring to the agency.”

Jerry is not alone. Eighty-three percent of U.S.-based firms are independent, non-franchised firms, according to the National Association of Realtors’®, 2015 Profile of Real Estate Firms.

The Outcome

As one of the benchmarks of Jerry’s business process, Realtors Property Resource® (RPR®) provides a consistent, accurate and singular point of access for data analysis and reporting tools, which enable him and the team to essentially pay it forward on the leadership traits so important to Jerry.

“At Holden, we have one common goal,” he said. “And that is to provide leadership to our clients—helping them in the most efficient and accurate means possible to navigate the buying or selling process. With RPR, our entire team has the information and confidence they need to guide clients in the right direction.”

Jerry and his team cite the simplicity of use, scope of reporting, and quality of data as the biggest appeal factors when it comes to RPR. From property and neighborhood reports, to comprehensive comp analyses, and the always ready mobile app, Jerry’s team can rely on RPR to help them best serve clients.

“It’s a great product, it’s easy to use and it’s highly functional,” said Jerry. “And the mobile app gives me the ability to talk real estate, 24/7.”

“I have been able to provide leadership to my clients which, in turn, has catapulted my business far beyond what I ever thought it would be.”


  • President and Broker for The Holden Agency
  • #1 top sales producing agent for eight years straight in North Central Ohio
  • More than $200 million in real estate deals since 2005
  • Enjoys spending time in South Florida, working out, golfing, college football, and spending time with his family
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