Converting leads to clients is as easy as 1-2-3 … send

Joanne Taranto
Weston, Massachusetts

Joanne Taranto, a REALTOR® with Gibson Sotheby’s International Realty, Weston, Massachusetts, is a strong supporter of RPR as a tool for building a real estate business. She is also a 2011 member of NAR’s “30 Under 30”class—a designation celebrating rising young stars in the real estate industry.

Among her many favorite features of RPR, Joanne singles out how RPR helps her to capture and connect with leads. “I’ll get cold leads that come through my website,” said Joanne. “They usually come in about a specific property so I’m able to quickly jump into RPR to create a report about the property and immediately email it to the prospective client.”

This little step has yielded great results for Joanne, one in which she intends to continue for the long term.

“I use RPR® in my business because it’s a great resource for me and my relocation clients. Helping them learn about a new area, the neighborhoods and schools can be a very data driven, time intensive process. With RPR® I can quickly and easily build a comprehensive package for each client, on the different areas they’re interested in.”


  • Joanne Taranto, REALTOR®
  • 2011 – Recognized by REALTOR® Magazine 30 under 30
  • REALTOR® since 2004
  • Luxury Real Estate Specialist
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