High-end commercial real estate demands comprehensive knowledge and acute accuracy

Lou Lollio
Beverly Hills, California

Lou Lollio began his career more than 20 years ago in shorts and Hawaiian shirts, walking on the beaches of Malibu. Realizing many of the biggest sales lied within the commercial industry, Lollio suited up and headed to upscale Beverly Hills. It was here that he found his expertise and interest in income producing properties, which include multifamily homes, shopping centers, warehouses, industrial spaces, office buildings and the hospitality sector.

The Challenge

As a commercial practitioner, Lou has had to use a multitude of websites for the data he needs. For a fast-paced business, this amount of research takes both a lot time and money—especially when none of the tools are able to provide specifically what he needs.

Recently, while working on selling a warehouse property, Lou needed neighborhood data drilled down to a very focused area surrounding the property. “I went to several different resources and could not find what I was looking for,” said Lou. “RPR zeroed right in on the area and had flags of every particular property and all the data and information for each individual property. I was sold completely on RPR.”

The Outcome

RPR has been able to provide a one-stop-shop for the historical and neighborhood data in the focused areas that Lou needs. “The mapping program allows me to map out office buildings, industrial buildings, and apartment buildings where I can focus in and see everything right in that 4, 10, or 12 block cluster.”

To other commercial practitioners, Lou says, “You should be using RPR. The research and data is incredible to our business.”

Instant access to a tool as powerful as RPR is almost a requirement today as buyers and sellers continue to expect information instantaneously.”


  • REALTOR®, specializing in Commercial properties
  • Designated Broker Keller Williams Realty, Westside/Los Angeles
  • CEO, Coastal Commercial Partners
  • 2013 Global Committee Chairman at the Beverly Hills Greater Los Angeles Association of REALTORS®
  • California Association of REALTORS® Board of Director member
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