Expanded marketing opportunities for business owner enhances REALTOR’S® value to client

Paul Martis
Chicago, Illinois

Paul Martis, a member of the Chicago area’s Midwest Real Estate Data MLS (MRED), leverages RPR’s data to expand the services he offers to commercial clients. Paul typically helps clients by researching an area and negotiating a favorable lease for his clients, but is always looking for additional ways to bring value to his clients.

The Challenge

A wine client, with very specific search criteria, challenged Paul to find a new business location within miles of his current set-up and to ensure that the new site would support his market. Knowing the data he needed would go beyond what other sites could provide, Paul turned to RPR’s commercial platform.

The Outcome

RPR was just the tool Paul needed.Using RPR Commercial’s heat maps, Paul discovered something RPR provides that he hadn’t thought about … marketing opportunities for his clients. “As commercial practitioners, we look at location, location, location. We don’t look at how to market outside the immediate area.” He created his report using a 1-3 mile radius, but quickly discovered that by increasing his search radius an extra 1-3 miles, there were not only additional areas with active consumer spending, but also marketing opportunities that would have otherwise been overlooked.

“As a commercial practitioner, we typically don’t get involved with how to market our clients’ business,” said Paul. “With the RPR report, I was able to stretch my competency to a point where I would be remiss by not giving my client information about where they could also generate some additional advertising in an area that was not obvious. But it was obvious through RPR.”

“There isn’t an opportunity recently that I’ve worked on where I haven’t used RPR.”


  • Commercial Director for Main Street Organization of REALTORS® 2012-2014
  • Past President of Oak Brook Association of Commerce and Industry
  • Past Chairman of DuPage Chambers Association
  • SRES with over 10 years experience
  • Commercial Broker Associate
Broker/Owner Incorporates RPR Into Every Aspect of his Thriving Business
AE uses RPR data to steer community development
Instructor Inspires REALTORS® to be More Productive with RPR app
What’s behind this agency’s successful farming strategy? Relationship building.
Hail Mary Effort Proves Worthy of This Realtor’s Strategic Open House Move
Pay it forward style of leadership pays off for Ohio-based broker
Mobile app delivers on-the-go access for on-the-run agent
A Member Benefit with Better Data and Branded Reports
Capturing and converting online leads is easy with RPR Mobile's™ Mini Property Report.
RPR®’s valuation confidence score helps REALTORS® get $30,000 more for seller.
RPR Mobile™ gives new REALTOR® confidence to know she’ll always have an answer.
RPR® reports impress tech savvy residential and commercial clients.
Location worth little without a full report for military families.
New home specialist exceeds expectations when generating accurate comps.
Realtors use RPR Dashboard to educate homeowners on legislative issues.
Demographic and consumer behavior reports help legislators protect property rights.
GNIAR partnered with RPR to bring efficiencies and value to their members.
Pinpointing best location among multiple states just another unique RPR niche.
Distressed property valuation wins bank's favor for REALTOR'S® short sale offer.
Data helps newer agents become local market experts earlier than expected.