Realtors use RPR Dashboard to educate homeowners on legislative issues

Southland Regional Association of REALTORS®
Southern California

Southland Regional Association of REALTORS® (SRAR) is a large REALTOR® Association in Southern California. SRAR takes pride in being on the cutting-edge of technology, policy and advocacy for the benefit of their members. Because of their desire to stay at the forefront of technology, SRAR was an original RPR beta tester. Jim Link, SRAR’s CEO, has been in the real estate industry for a long time. He has seen his fair share of initiatives come and go and believes RPR is “one of the best member benefits in many years.”

Upon hearing about RPR’s Association Dashboard, Jim decided his association needed to immediately take advantage of this new member benefit from RPR. Hoping it would provide his association with the data they needed, he had Joey Lewis, Director of Member and Community Relations take a look.

The Challenge

For 2014, the primary goal for SRAR’s Board of Directors, and 2014 President Roger Hance, is to create a network of members in the field in different real estate offices that have access to information on political, demographic, and community information. “The idea is to make a liaison to an office and then through them, give the agents in the office information on things that are happening at a legislative standpoint as well as at a neighborhood level,” says Roger Hance. For example, the city of Los Angeles is currently looking at transferring the responsibility of fixing broken sidewalks due to tree roots to the homeowners, and away from the city. In order to help protect the homeowners in their districts, SRAR needed to know whom those homeowners are and how transferring this responsibility would impact them.

The Result

Joey turned to the RPR Dashboard’s Local Economic Area reports. “We can really use the reports to drill down into different areas to see demographics, to see which communications would affect an area the most,” says Joey. In the case of the sidewalk responsibility, “If we are reaching out to communities that we want to get on our side to reject that transfer of responsibility, we’re going to look at areas that are most concerned with an issue like that,” says Joey. RPR allows Joey to drill down and select an area as minute as he needs to and really look at the demographic information and see how this transfer will affect those homeowners.

For Roger, ultimately, it’s about keeping the REALTORS® relevant and the public informed. “Anything we can do to become more accurate, or more in-depth with our information, I think, is critical to our existence.”

“We can really use the reports to drill down into different areas to see demographics, to see which communications would affect an area the most.”


  • Southland Regional Association of REALTORS®
  • SRAR represents about 9,000 members
  • Founded in 1920, SRAR is the ‘voice for real estate’ in the San Fernando and Santa Clarita Valleys in California
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