RPR Hits 10,000 Broker Tools Enrollment Milestone

CHICAGO, IL (October 20, 2021) – RPR® (Realtors Property Resource®) is pleased to announce that it has enrolled ten thousand real estate companies in its Broker Tools program.

RPR Broker Tools are a set of features that offer broker/owners and managers an array of resources and benefits. Perhaps most visible of these is adding brand value by offering companies the ability to brand RPR reports created by a brokerage’s agents. Other unique tools available are Custom Pages, Affiliated Service Modules, the AVM Widget and Deep Links. And, it’s all available at no additional cost as RPR is included as part of NAR (National Association of REALTORS®) member benefits.

“The RPR Broker Tools program provides tremendous value to our agents, which in turn, provides value to our brokerage”, said Helen Hanna Casey, CEO of Howard Hanna Real Estate Services. “This includes business-building assets, such as Howard Hanna branded reports, which allow our agents to provide buyers and sellers with the most up to date and complete data to help them achieve their goals.”

RPR Broker Tools offers self service enrollment to all companies nationwide. Additionally, the Broker Services team delivers concierge level support to the top 300 brokerages in the nation by working one on one to build relationships and demonstrate value. Another important focus is partnering with franchise organizations by offering national branding, educational sessions, train-the-trainer programs as well as participating at conventions as speakers and vendors. All of these activities drive awareness and increased usage of RPR.

“To get 10,000 companies in the real estate business signed up for anything is a tremendous feat, but the real key is seeing these organizations take advantage of a tool that is provided as a NAR member benefit that adds value to the company and the REALTOR®”, said Ray Gronowski, RPR’s Vice President of Broker & Specialty Services.

Here is a brief timeline which highlights a few key facts and milestones over the last 10 years:

  • 2011: Edina Realty from Minnesota is the first company to enroll in RPR Broker Tools
  • 2012: Coldwell Banker franchise network is branded nationally
  • 2013: Howard Hanna Real Estate Services engages with RPR
  • 2015: RPR reaches enrollment with the Top 100 brokerages nationally
  • 2017: RE/MAX network is branded nationally, as RPR Broker Tools reaches 6,600 companies
  • 2018: eXp Realty brands join Broker Tools, representing over 53,000 agents
  • 2020: Four national franchisors engage RPR through their Commercial divisions: Century 21, HomeSmart, NAI Commercial and Coldwell Banker Commercial
  • 2021: 10,000th company to enroll is Vanguard Properties in San Francisco, CA

Each Broker enrollment and partnership with RPR is unique and delivers a particular value proposition to all 10,000 brokerages. Visit the RPR website for more details and information on RPR’s Broker Tools program.


About Realtors Property Resource®
RPR®, Realtors Property Resource®, LLC, a wholly-owned subsidiary of the NATIONAL ASSOCIATION OF REALTORS®, is offered exclusively to REALTORS® as a member benefit from the National Association of REALTORS®. It allows them access to the platform’s data sets which range from tax and mortgage history to listings, sales, valuations, demographics, and school information. As a powerful marketing tool, RPR® also allows REALTORS® to create robust, client-friendly reports that can be printed, emailed or texted from anywhere at any time.

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