5 Smart Ways to Use RPR’s Commercial POIs

Get a quick snapshot of nearby businesses

Instead of searching multiple sources, just open RPR’s map and turn on the POI layer. You can do this on both the desktop version and on the RPR app! Instantly, you’ll see nearby businesses categorized by type, from restaurants and retailers to banks and medical offices. Need to know if an area has enough dining options for an office complex? Or if a new boutique would stand out in a retail district? A quick glance at the POIs gives you the answers, making research faster and easier.

Check business density for site selection

If your client is considering a new location, one of the first questions they’ll ask is: Is this the right spot? With POIs, you can instantly assess whether an area is too crowded or underserved in a particular business category. If a neighborhood is packed with boba tea shops, opening another might be risky. But if there’s not a single one in sight, it could be a golden opportunity. This kind of visual market analysis helps clients make confident, data-driven decisions.

Use POIs for live demos and client consultations

POIs don’t appear in RPR reports, but that actually makes them perfect for live presentations. Whether you’re in a client meeting, on a screenshare, or giving a site tour, opening the RPR map on your phone and exploring POIs together adds real-time value. You can quickly answer client questions, zoom in on key areas and adjust filters on the fly—all without flipping through separate data sources.

Find business categories that matter

Every commercial client has different needs. A retailer may want high foot traffic from nearby coffee shops and grocery stores, while an office tenant may need proximity to banks and professional services. POIs let you filter businesses by category, so you can pinpoint exactly what’s nearby and whether it aligns with your client’s goals. This targeted approach makes it easier to match businesses with locations that set them up for success.

Do a quick competitor check

No business owner wants to set up shop in a market that’s already saturated. Before your client signs a lease or purchases a property, do a quick competitor scan using POIs. You can see how many similar businesses are nearby, identify potential market gaps, and help your client avoid costly mistakes. Whether it’s a retail store, restaurant or medical office, understanding the competitive landscape is crucial for long-term success.