Recently we published an article titled Conversion is Key for This Open House Expert, which detailed a story from San Francisco-based agent Nicole Nicolay. Nicole uses open houses as an opportunity to convert market watchers, tire kickers, and fence sitters into clients. In that article, she shared her proven technique for collecting contact information at open houses. Explaining that she quickly learned that many people write like doctors when you ask them to write their email addresses. Her fix was to digitally capture contact information by way of a landing page off her website.
In response, we had a number of agents ask for a follow up post showing how they could create a similar system. Here’s how:
It starts with the landing page
A landing page is a single page located on your website that highlights a single topic. Many of the most successful landing pages lead with a bold, eye-catching image, laser-focused headline and clear call-to-action. To enhance your credibility, consider including social proof or testimonials confirming the value of your offer.
Form Creation Tools
Your landing page will need a form to capture the prospect’s request and contact information. There are a variety of form creation tools available on the market, and many have free, low volume options. Here are a few of our favorites:
1 – Gravity Forms
The leading WordPress plugin for creating forms, and the system utilized by Nicole Nicolay, Gravity Forms builds your lead capture system by by simply dragging fields into place. Use the conditional logic to show or hide fields, sections, pages or even the submit button based on user selections. Gravity Forms comes with a onetime cost of $39.00.
2 – Ninja Forms
If the Gravity Forms price tag of $39 is too much for you, try Ninja Forms. This popular WordPress plugin comes with a simple drag and drop interface and is yet another easy way to build a form for your WordPress site.