AI CMA in RPR Mobile™: Faster Pricing Conversations, Agent-First Control
The new AI CMA feature in RPR Mobile™ is currently in beta, offering early access and the opportunity to provide feedback as RPR refines the experience. To see these new AI options, be sure to update your RPR Mobile app to the latest version.
At RPR, we believe the technology we build should amplify the REALTOR®. AI is designed to speed up the busywork, but never strip away the expertise, nuance or relationship you bring to every transaction. Done right, AI becomes the assistant in the background: analyzing data, surfacing insights and giving you confidence and clarity… faster than ever before.
But the judgment? The decisions? The client conversation? That’s yours. And we’re building with that in mind to support those moments.
What’s coming: AI CMA (mobile-first, beta)
We’re introducing AI CMA inside RPR Mobile™ in beta, giving you a faster, more precise way to lead pricing conversations from your phone. At launch, it will support:
- Seller and Buyer CMAs for Single Family, Condos and Townhouses
- AI comp scoring, side-by-side comparisons, pricing strategies and built-in buyer/seller insights
- Seamless handoff to Next Gen Reporting so you can package the analysis in a client-ready CMA report
The ‘aha’ workflow (in the field or at the kitchen table)
- 1
Tap the AI button found on the subject property record in RPR Mobile.
- 2
Choose Seller CMA or Buyer CMA
- 3
Review and refine comps as AI scores each one (0–100), highlights similarities and differences while also adding helpful notes.
- 4
You select which comparable properties are best, based on your local knowledge. Tap into properties, review characteristics, proximity and more.
- 5
Select a pricing strategy from below market, market-aligned or above market; each explained in plain language and supported by comps.
- 6
Adjust anything (remove or add a new comp, add your own price, change weighting); AI instantly recalculates and explains the tradeoffs.
- 7
Generate your CMA report and share on the spot.
Why agents will love it
- You stay in control. Remove any comp that doesn’t fit; AI adapts immediately.
- You get the “why” behind the number. Clear logic you can stand behind in a client conversation.
- You move faster. Less tapping and toggling… more time for advice and negotiation.
How comps are selected (defaults you can edit)
- Area: same city or ZIP (whichever is smaller)
- Type: same property type as the subject (SFR, condo, townhouse)
- Status: active, active-under-contract, pending and sold
- Recency: last 3 months (sold)
- Size: within ±20% of the subject’s square footage
You can refine this at any point by adjusting filters, adding comps or removing them. Then the app will update scoring and recommendations.
Comp scoring: a quick read of fit
Each comp is scored 0–100. AI will return a max of 25 comps and will preselect all comps with a score of 75 or higher. You’ll see what makes it a strong or weak match (condition, bed/bath mix, living area, recency, proximity and other factors), plus side-by-side comparisons and plain-English notes you can echo with clients.
Find Your Comps
View Score Details
Adjust Scoring
Pricing strategy, framed for real-world conversations
AI CMA offers three paths: below market, market-aligned and top-of-market, each backed by comps and current conditions. Prefer to lead with your own number? Enter it. AI will:
- Flag potential risks and tradeoffs
- Surface the most relevant comps for your case
- Suggest what to watch if market momentum shifts
This is where you get the context you need to talk price with confidence.
Choose Your Pricing Strategy
View Your Offer & Comps
AI Summary & Details
Buyer vs. Seller insight: what to expect
AI CMA accelerates the parts of a CMA that slow you down without replacing your expertise. It gives you the data, explanations and options to lead smarter pricing conversations, anywhere. And because it lives in RPR Mobile and ties into Next Gen Reports, it fits the way REALTORS® actually work.
Included with your NAR membership. No extra logins. No new system to learn just better, faster pricing insight at your fingertips.
Share This Story, Choose Your Platform!
Related Posts
17 Comments
Leave A Comment
TOPICS
AUDIENCE
CATEGORIES
TUTORIALS & GUIDES
SUCCESS STORIES
PROSPECTING
THE PODCAST
Seller CMA should take age of property into consideration. A 5/3/3 built in 2023 doesn’t compare to a 5/3/3 built in 1998.
100%!!
On step 1, when the comps are returned and scored you can choose the comps to use by selecting or unselecting any comp. You can also tap into any comp to see details. Also please feel free to use the feedback form at the top of the AI CMA (beta) itself. That will go directly to our development team.
Is this still all free?
Yes, everything in RPR is a member benefit!
Selection should incorporate options to filter by individual school and school district.
Thanks for your comment Yin, we have a feedback form at the top of the AI CMA for feedback like this.
This seems like an amazing tool that will make us much more efficient. Thank you!
When will this be available? When I click AI now, it only shows Scriptwriter.
Hi Stephanie,
First make sure your app is updated. You may need to visit the App Store or Play Store to update the app. Then make sure you are on a property record. You’ll see a purple and white “AI” button floating in the lower right corner. Tap that and choose Seller or Buyer CMA.
Do you see it now?
I can see the true benefit of this tool. Very efficient having this capability on the go.
When I try to use the AI tool for a subject property it keeps saying additional information is needed, however, everything is completeed.
I’m having this same issue and it won’t let me go past that.
Is this only available for the mobile app or will it be available for PCs and laptops?
Hi Karen, this feature is only available on mobile at this time. But we do have plans to bring it to the website in the future.
Same comment as Karen. Available on PC’s ?
Hi Paul, as of now, it’s only available on mobile. We do have plans to bring it to the website in the future.