From Open Houses to Inbox Wins: How One Agent Uses RPR to Capture Warm Leads

Tired of chasing cold leads or wasting money on email lists that go nowhere?

What if your ideal prospects came to you—already curious, already engaged?

For Nicole Nicolay, a seasoned REALTOR^® with a passion for community engagement and digital marketing, RPR’s Market Activity Report has been her secret weapon for setting up a warm, lead-gen pipeline.

Nicole began her real estate journey over a decade ago, following a successful career owning marketing companies and speaking at major real estate events nationwide. Despite her extensive national network, Nicole found herself needing to build a local sphere from scratch. Her goal was clear: to become a trusted resource in her community.

“In my first year as a REALTOR^®, I committed to hosting open houses every weekend,” Nicole explains. “I used RPR reports to enhance these events, providing attendees with neighborhood insights, school data and most importantly, the Market Activity Report.”

The Market Activity Report became Nicole’s go-to tool for engaging potential clients. “Buyers appreciated having the latest market trends and open house schedules all in one place,” she shares. “It wasn’t just about showing homes; it was about providing valuable information that kept them informed and engaged.”

As Nicole’s real estate career evolved, so did her community involvement. She founded “Love Livermore,” a thriving online community of over 17,300 members. “Our weekly newsletter, now on its 311th issue, has been instrumental in nurturing relationships,” Nicole adds. “Each edition includes curated local events, lifestyle videos and—of course—the local Market Activity Report. It’s not just about delivering information; it’s about identifying potential buyers and sellers within my sphere.”

Recently, Nicole upgraded to RPR’s Next Gen Market Activity Reports—and with it, transformed her entire lead capture process.

“Now, with a little assist from RPR, I link to a landing page on my website right from our newsletter,” Nicole explains. “Subscribers click, enter their details and instantly receive the latest Market Activity Report for our area.”

This approach isn’t just about delivering data—it’s a smart, automated way to capture leads. By using a simple form to gate the report, Nicole turns curious subscribers into warm prospects, all while tracking interest by location.

And because RPR’s dynamic links update automatically, there’s no need to refresh the report each week.

“What used to take me time every Saturday morning is now completely automated,” Nicole says. “My prospecting has officially reached a ‘set it and forget it’ phase—and I couldn’t be happier.”

By combining RPR’s tools with a thoughtful lead capture strategy, Nicole has built a system that regularly fuels her pipeline.

RPR’s Next Gen Market Activity Template delivers customizable insights that keep your clients informed and engaged. With dynamic updates, seamless sharing options and links designed for lead capture, it’s the ultimate tool for staying top-of-mind and identifying potential buyers and sellers in your sphere.

Curious to learn more about leveraging RPR’s Market Activity Report for lead generation? Watch this special on-demand webinar featuring Nicole Nicolay, where she shares her story, strategies and insights. And expert RPR trainers will show you, step by step, how to create Market Activity Reports for your area and neighborhoods.

On-Demand Webinar: Lead Generation with Dynamic Market Activity Reports

Nicole Nicolay's journey with RPR illustrates the power of data-driven marketing in real estate. Whether you're starting fresh or looking to enhance your current strategy, RPR's Market Activity Reports offer invaluable tools to engage clients and build lasting relationships.

Ready to transform your approach to real estate marketing? Discover, from Nicole herself, how you can leverage RPR to capture warm leads and grow your business.