How RPR can Help Unlock Rental Market Intel

When most agents think of RPR (Realtors Property Resource), they think of homes for sale. And they know that RPR offers up-to-date data within market trends, property reports, valuations, neighborhoods, schools, pricing trends, etc. But what about rentals?

In a recent RPR webinar, which focused on how to run Market Activity Reports in specific geographic areas, some of the rental filters were chosen to show the class how it works. Many in attendance were blown away that RPR has rental market stats and info. Some didn’t even know that capability was in the platform!

In fact, RPR’s Market Activity Reports can help agents navigate the rental landscape with precision. By using advanced search filters and drawing custom map areas, agents can generate localized insights about rental activity—just like they do for the for-sale side of the market.

And with today’s rental market in flux, those insights are more valuable than ever.

According to a recent NerdWallet article, the national median rent in the U.S. has dropped year-over-year. However, in many cities, demand is still strong, especially in affordable or fast-growing metro areas. At the same time, homebuyers are facing higher interest rates and tighter budgets, which makes renting a more viable (or necessary) option for some.

This shift presents an opportunity for agents who want to broaden their service offerings and help clients make smart housing choices—even if those choices involve renting.

Inside RPR, agents can use Market Activity Reports to track rental activity in specific neighborhoods or ZIP codes. By selecting “for lease” as the property status and fine-tuning date ranges, property types and even price ranges, agents can get a hyper-local snapshot of what’s being rented, how fast it’s on market and for how much.

Here’s what the finished product can look like… Check out this example from April, 2025 in Tampa, Florida: View Sample Market Activity Report (PDF)

The report shows a range of recent rental activity, including listing prices, days on market, property details and more—all in a branded, easy-to-share format.

The power of this tool lies in how you use it. Want to isolate only single-family home rentals in a school district? You can. Want to look at condos or apartments renting under $2,000 a month near a major employer? That’s doable, too.

With just a few clicks, you can draw your area, select your filters and produce a report that speaks directly to your client’s needs.

Helping clients rent a home might not be your core business, but it’s a meaningful way to build trust, start relationships and stay relevant—especially in uncertain markets.

RPR makes it easy to see what’s happening in your rental market. Try it out today and discover new ways to serve, advise and grow!