Turn “How’s the Market?” Into Your Monthly Advantage

Consumers are still asking real estate agents the same question they’ve asked for years: “How’s the market?”

But now they’re not asking you or Google; they’re asking AI.

In fact, a recent Realtor.com^® survey shows that 82% of Americans use AI for housing market information, often getting answers from tools such as ChatGPT or Gemini before ever talking to an agent. Yet those same consumers still say REALTORS^® are the most accurate and most trusted source of market insights.

Which is the opportunity and also the challenge!

If you aren’t consistently going online and publishing local market updates, AI, search engines, influencers and portals will answer those questions and leave you out of the equation.

A simple monthly “How’s the market?” video helps you show up where your clients are: email, social channels, YouTube and search. This reinforces what consumers already believe: you’re the local expert who can explain what the data actually means.

Video works especially well because it:

• Shows your face and voice
• Humanizes your expertise
• Lets you explain the “why” behind the numbers
• Creates searchable content that AI can reference

And with RPR, you don’t have to script these updates from scratch. That’s right, we can help you use AI to show up more in AI!

The eBook shows you how to turn RPR’s Market Trends data into a polished 60–90 second video in under an hour. Here’s how it’s done:

RPR Market Trends & the RPR AI ScriptWriter

• Choose your market
• Generate a clean, easy to follow script
• Grab visual charts for your video
• Add takeaways for buyers or sellers

OpenShot Video Editor (free and it’s cross-platform)

• Import your clips and charts
• Trim mistakes
• Add titles, overlays and RPR visuals
• Export a polished video with no advanced skills necessary

One set of data = a month of content

Your video becomes the foundation for:

• Short social clips
• A written market article
• Email updates
• Social graphics
• Future CMAs and listing conversations

And by publishing every month, you steadily train Google, YouTube and even AI tools to recognize you as the local authority.

You don’t need expensive gear, a studio or hours of editing time. You need one market’s worth of RPR data, the AI ScriptWriter and a simple workflow you can repeat.