Lead Generation with the Market Activity Template: A Step-by-Step Strategy
Your clients are watching the market. They track home values, monitor interest rates and compare trends—looking for guidance on their next move. The question isn’t if they’ll seek out market insights; it’s who they’ll trust to provide them.
With RPR’s Next Gen Market Activity Template, you become the trusted source—offering timely, relevant data while turning that demand into leads.
But how do you turn that demand into actual business? Simply providing data isn’t always enough—you need a strategy to capture interest and convert it into leads. That’s where RPR’s Market Activity Template comes in. It gives you a professional, data-rich report that not only answers ‘How’s the market?’ but also works as the perfect lead magnet.
IMPORTANT: Next Gen Reports are still in Beta, we need your feedback to make them even better. Your insights will help shape the future of RPR’s reporting tools—ensuring they work the way REALTORS® need them to.
What Makes the Market Activity Template Perfect for Lead Capture?
Clients—whether buyers, sellers or homeowners just keeping an eye on the market—are always asking, “How’s the market?” The Market Activity Template allows agents to turn that curiosity into leads by offering a customized report in exchange for contact details.
Here’s why it works:
How to Use the Market Activity Template for Lead Capture
The key to converting market insights into leads is to gatekeep the report behind a simple form. This ensures that only those who provide their contact information can access it. Here’s how to do it:
1Generate the Market Activity Report
- Log in to RPR
- Choose Research from the top navigation.
- Select Residential Market Activity Search and enter your desired area (City, ZIP or Neighborhood) and click search.
- Select Create Report and then (Beta) Market Activity Template
- Give the Report a custom name
- Now, customize it with the most relevant data, including market trends, market snapshots, market activity, photos and custom pages.
- Run the report and copy the Dynamic Link.
2Choose a Lead Capture Form Tool
To collect client information before giving access to the Market Activity report, you’ll need a simple form. Here are the best tools for the job:
| Form Tool | Best For | Key Features |
|---|---|---|
| Gravity Forms | WordPress Users | Direct embed, auto email response, URL redirect |
| JotForm | Easy Setup | Drag-and-drop, embed anywhere, autoresponder emails |
| Typeform | Interactive Forms | Conversational experience, modern design |
| Google Forms | Free Option | Simple, embed-friendly, customizable confirmation message |
| HubSpot Forms | CRM Integration | Tracks and nurtures leads automatically |
3Embed the Form and Automate the Process
- Create a Landing Page: Add a simple headline, short description and form.
- Example Landing Page:
- Headline: Exclusive Market Activity Report for [ZIP Code]
- Description: Curious about real estate trends in [ZIP Code]? Get the latest insights on active listings, sold prices and market shifts—delivered straight to your inbox!
- Form Fields: Name, Email, Phone (optional)
- Call to Action Button: “Get My Free Report”
- Set Up a Redirect or Email Delivery: After submission, either:
- Redirect users to the RPR Market Activity Report link.
- Send an automated email with the report link.
- Track and Follow-Up: Store contacts in a CRM or spreadsheet to nurture leads.
How to Promote Your Market Activity Report
Once your lead capture system is in place, it’s time to drive traffic to it:
Organic Promotion Strategies
Paid Promotion Strategies
Put It Into Action—And Let Us Know What You Think
With RPR’s Next Gen Market Activity Template, you have a new ready-made lead magnet that positions you as a local market expert. By implementing this strategy, you can attract more leads, grow your database and stay top of mind with buyers and sellers.
Set up your lead capture system today and start converting curiosity into clients!
Next Gen Reports are still in a Beta test and we want your feedback. Try out the Market Activity Template, see how it works for your business, and share your thoughts while using the feature—your input helps shape the future of RPR.
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link doesn’t work.
where is the link? Green box doesn’t work.
I ran a report but my active listing isn’t showing so I question the accuracy of this report. I won’t use or share it until I know it works properly