As a new REALTOR®, you probably have a lot of questions about where to start and how to build your business. We know that it can be overwhelming, and perhaps even a little confusing with so many options to choose from. However, RPR is here to help!
As an NAR Member Benefit, RPR is available exclusively to REALTORS®. It provides you access to data, tools and reports that can help you “wow” your clients and close more deals. In addition to searching for properties, building a comp analysis and sending property reports to clients, it can also help you market yourself to clients and prospects.
With some help from RPR, new agents can focus on establishing and building their businesses by adopting a tool that helps them market to neighborhoods, impress buyers, showcase their professionalism, and nail listing presentations.
Here are five tips from RPR on how to achieve those goals:
1 Develop Spot-on Strategies for Marketing to a Farm Area
Few things are more important to a new agent other than raising awareness of your brand, capturing leads, earning referrals and landing listings. And a solid farming campaign can do just that. In fact, real estate farming is possibly the most proactive position you can take to build inventory.
The method includes a series of steps that analyze a given neighborhood, ZIP or market area to determine how many homes are most likely to sell, at what price range, and how long they will be on the market.
2 Build a Successful Buyer Tour
Buyer expectations come in all shapes and sizes, but one thing is for sure: they all want information. Showings are no different. Prep your buyers from the start with handouts that help them become familiarized with every listing’s characteristics so they can make informed decisions.
There’s no easier way to set up your next tour and educate your buyers than with RPR’s Buyer Tour Report, found only in the RPR app. Simple in nature but comprehensive all the same, the report allows you to select properties, determine the order in which to tour them, and then create a colorful, client-friendly report to share with buyers so they can be as well informed as you are.
3 Create Colorful, Client-friendly Real Estate Reports for Every Facet of Your Business
Your real estate reports are your reputation on record, so it’s important to make sure they reflect the top-notch professional you are. Look for tools that allow you to brand reports with your name, photo, brokerage, and contact information. You should also be able to choose what elements to include and even add your own pages, such as testimonials, sales history, and a biography.
Agents who use reports from RPR instantly respond to client needs with real estate reports that matter. Create reports with as much or as little information as the client needs, brand each RPR report with your name, photo, logo and contact information; and customize reports to include your own marketing materials.
All nine RPR reports can be created, saved and then texted, emailed or printed from your preferred device, i.e., desktop, laptop, smartphone or tablet.
4 Adopt an app That Works for you… Anytime, Anywhere
It seems as if new real estate apps appear every day claiming to help you be more productive. Each has unique offerings yet only one longstanding app has stood the test of time. With RPR Mobile™ you have exclusive access to a host of tools that improve productivity while on the go, not to mention RPR’s unmatched property data and reports.
By downloading the free app, you can instantly view on- and off-market properties, leases, valuations, tax and mortgage info, distressed data, flood zones, mapping, demographics, schools, neighborhoods and market trends — all from your iOS or Android device. What’s more, the app provides a customizable report feature that allows you to create, save and share reports with just a few quick taps on the screen.
5 Nail Your Next Listing Presentation With Pricing Precision
Pricing that potential listing with razor-like precision is the most important move in your listing presentation. Sellers want to know you’ve got a keen sense of the market, including an expertise in determining value. To do so, you need the industry’s most flexible and accurate valuation tool.
What makes RPR’s comp analysis tool stand out is its exclusive Realtor Valuation Model® (RVM®) and refinement tools. As the only REALTOR® owned automated valuation product, the RVM goes beyond the traditional AVM by incorporating listing and sales data from the MLS into the equation. RPR’s comp analysis tool also allows agents to refine the value of a property by adjusting its basic facts, calculating the return on home improvements, and even altering the price to reflect needed improvements.
Agents can then wrap it all up in RPR’s professional-quality Seller’s Report, which includes your customized report cover, details of the subject property, local market conditions, side-by-side property comparisons, a pricing strategy, and a worksheet for estimated seller proceeds.